- Behold! Define your brand. Don't let the market define it for you.
- Be Different! Create a distinct perception so it stands out from your competition.
- Be Different! Launching NFL Hall of Famer John Riggins' new and very DIFFERENT outdoor television program.
- Be Focused! Know who you really want to talk to and what you really want to tell them.
- Be Focused! Partnering with EADS North America on campaigns FOCUSED on strategic business opportunities.