Brand New™ is Focused Image’s proprietary branding methodology. Comprised of in-depth analysis and research techniques, it is designed to illuminate the essence of a brand.  By applying this proven methodology, we help companies and organizations of all sizes establish, build and promote their brands.

The Brand New Process

Step One:  Overview

• Conduct orientation workshop
• Establish client and agency teams
• Develop timeline

Step Two: One-on-One Interviews

• Identify key internal and external stakeholders
• Develop interview questionnaires
• Conduct interviews

Step Three: Competitive Analysis

• Develop competitive set
• Review competitor messaging and positioning
• Utilize syndicated research services

Step Four: Market Trend Assessment

• Identify key industry trends
• Utilize syndicated research services

Step Five:  Communications Audit 

• Review existing brand messaging
• Evaluate brand image

Step Six: Brand Messaging Development

• Outline key findings from interviews
• Perform Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis
• Determine brand positioning
• Identify unique differentiators
• Create value proposition
• Develop brand attributes and characteristics

Step Seven: Brand Execution

• Develop creative concepts
• Design brand image
• Fuse message and image