Focused Image applies a disciplined methodology to develop all its campaigns and programs. Only after this process has been completed can an assessment be made of how to position the brand, and thereby the entire organization, for success. This methodology involves seven major stages:

1. Identify and quantify short- and long-term goals of the company as they relate to communications, relationships and revenue.
2. Apply Brand New™, in-depth analysis and research methodology: One-on-One Interview Survey, Industry Review, Competitive Analysis, Market Trends, Communications Audit and S.W.O.T. Analysis.
3. Outline brand’s value proposition and unique point of difference.
4. Define the brand.
5. Recommend a marketing strategy, and outline communications tactics.
6. Manage the execution of the integrated program: Advertising, Web, Collateral, Events, Sales Programs, Media Services, Public Relations, Promotions, Direct Marketing, etc.
7. Measurement & Analysis: Fine-tune program and extend as indicated