Digital Marketing for Government Contractors: The Top Tips to Follow
Are you a contractor looking to up your marketing game? Digital marketing is a great way to get ahead and stand out from the competition. Here at Focused Image, we understand the importance of digital marketing for government contractors, and we have all the insider tips for success. Check out this blog post for all the top digital marketing tips you need, plus discover how our team can help you maximize results!
Why Digital Marketing for Government Contractors is Unique
Today, government contractor companies face a growing need for effective marketing strategies. Traditional marketing methods can be costly and time-consuming, but digital marketing offers an easier and more cost-effective way to reach target audiences. With the right strategies in place, you can create a highly successful digital presence that drives traffic and leads.
When looking at traditional businesses, regardless of whether or not they are marketing to other businesses or to consumers, it is important to identify their target audience and develop marketing strategies to reach them. However, government contractors already know who their target audience is and exactly how to find them. So the question then becomes how do get them to engage with you, open a dialog, and then ultimately land the government contract?
This is why digital marketing for government contractors is so important. You need to go beyond traditional methods and get creative with your approach, and that’s where digital marketing for government contractors comes in.
Digital Marketing For Government Contractors
If we are being honest, winning government contracts is extremely competitive . That’s why you need a well-thought-out digital marketing strategy that stands out from the competition. Here are some things that is important to keep in mind when it comes to digital marketing for government contractors,
Search engine optimization (SEO) is a key factor in digital marketing for government contractors. SEO is the process of optimizing your website and content to improve search engine rankings.Government officials use search engines such as Google to find contractors. If your company is not appearing in search results for relevant keywords, you may miss out on potential clients to your competition. It is essential to optimize your website and content with the right keywords, so that search engines can easily find you. At Focused Image we work closely with a team of SEO specialists that can help you to maximize your visibility on the search engines.
Use PPC Advertising
When you do digital marketing for government contractors, you want to reach the government officials close to choosing a contractor. This is where pay-per-click (PPC) advertising can help you. PPC ads put you right in front of those people at the right time.
Pay-per-click advertising involves placing ads at the top of search results and above organic listings. These ads have the word “ad” tagged on the listing to indicate paid content. When people click on these ads, you are charged a fee for each click.
With over 65% of all high-intent searches resulting in an ad click, PPC ads are critical to helping you drive qualified government officials to your page. To optimize your ad placement in search results, bidding on relevant keywords is necessary. It is recommended to focus on long-tail keywords for your ad as they are more specific, cost less, and drive more qualified traffic. Additionally, to make PPC a practical part of your government contractor marketing, there are other things you need to consider besides keyword bidding.
- Use Negative Keywords: Negative keywords can be used to prevent your ads from appearing for irrelevant searches. For example, if you were bidding on the keyword “government contracts”, you could use negative keywords such as “jobs” or “internships” to ensure that your ad does not appear when someone is searching for either of these topics.
- Use Ad Extensions: Ad extensions are additional information that can be added to your ad such as phone numbers, addresses, and more. Adding these extensions to your ads could improve the click-through rate since you are providing potential customers with multiple ways of contacting you.
- Use a Custom Landing Page: A custom landing page can be used to provide additional information about your company and services. This page should include detailed information about your company, including links to any relevant documents or certifications that you may have such a GSA certification.
Utilize Website Design and Development
Did you know that 94% of first impressions relate to web design? That’s why web design and development is a critical component of digital marketing for government contractors. When you take the time to invest in your website it helps you set a positive first impression with government officials and it also helps you capture their attention. You will want to make sure your site
- Focuses on User Experience: A good website design should be focused on user experience. Make sure your site is easy to navigate, and includes simple call-to-actions (CTAs).
- Has a Consistent Aesthetic: Your website should have a consistent look and feel throughout the entire site. Make sure all of your pages are following the same layout, color scheme, and font sizes.
- Is Mobile Friendly: It is important to make sure that your website is mobile friendly as more than 60% of digital media time is spent on mobile devices.
Utilize Content Marketing
Another important component of digital marketing for government contractors is content creation. This is an effective way to build up your brand and reach potential customers. Creating content that educates potential customers about your services can help you establish yourself as a trusted source of information in the industry. Additionally, creating informative blog posts that are optimized for search engines can help increase your visibility on the web.
Digital Marketing for Government Contractors with Focused Image
Focused Image has years of experience helping government contractors create effective digital marketing campaigns. We understand the nuances of government contracting and what it takes to reach potential customers. By utilizing our services, we can help you build a comprehensive digital marketing strategy that will help you reach more qualified leads and drive sales. Contact us today to learn more!