Focused Image Promotes Connor Eckhardt to Vice President
Executive built agency’s digital marketing practice from 0 to 40% of revenue in five years.
Focused Image, a branding, marketing, digital and PR agency, today announced the promotion of Connor Eckhardt to vice president of digital marketing. He is responsible for developing, executing and managing integrated marketing campaigns, with a focus on digital elements. The promotion recognizes Eckhardt’s role in building the firm’s digital marketing practice, which represented 40% of 2022 revenue, up from 0% five years ago.
“Connor has been instrumental in the dramatic growth of digital at Focused Image. His ability to segment markets and target audiences provides unique, relevant and successful campaigns for our clients,” said Dave Scanlon, executive vice president of strategic planning at Focused Image. “Connor leads his team with a client-centric approach that delivers enhanced brand perception, improved lead generation and increased talent acquisition in this ultra-competitive marketplace.”
Coming out of the pandemic, Focused Image experienced a tremendous evolution, especially in the area of digital services, which is averaging 20% annual growth. Today, the firm is one of the largest independent agency buyers of GovCon digital advertising in the country.
“Combining leading-edge advertising technology and digital strategy with our team’s unique GovCon insights gives established and emerging clients an unparalleled resource,” said Eckhardt. “As the world continues to shift toward digital mediums, I’m excited to continue building our digital marketing offering to provide clients with dynamic, meaningful engagement.”
Eckhardt previously served as director of digital marketing at the agency, where he earned a reputation as an expert client consultant, offering recommendations for processes, best practices and tactical implementations of digital marketing. He earned a bachelor’s degree in business management and marketing from George Mason University and actively supports the Eric Monday Foundation.
About Focused Image
Focused Image is a branding, marketing, digital and PR firm that builds extraordinary brands and bottom-line results for B2B and B2G organizations. Led by a team of communications, design and digital media experts, the company applies its proprietary BrandNew™ branding methodology to uncover what makes an organization, product or service unique, appealing and relevant to customers. For more than 30 years, Focused Image has combined effective strategies with compelling creative to drive action. Located in the metro Washington, D.C. area, the company supports organizations around the country.