Government Service Providers
Focused Image worked with Constellation West on its rebranding initiative. From renaming the company to creating its new identity, including website and marketing collateral, we helped to support the roll-out of Constellation West’s new brand. We developed an ongoing PR and social media program to introduce the company and position it and its leader as a top company to watch and thought leader to be recognized in the government marketplace. Their goal was to become highly visible as a major player in the cyber category. The company had been headquartered in Nebraska and we recommended they shift their base to their DC office in order to maximize news coverage in this area and also illustrate to the DC-based government customers their commitment to be closer to them. The results of the program included gaining recognition for their CEO in major business and industry awards programs, and generating ongoing positive coverage of the company as a “leading cyber company” throughout the DC area, in their hometown of Omaha, as well as within national level government industry press. Key media placements included Federal News Radio, Inside Defense, Potomac Tech Wire, Washington Business Journal, The Washington Post, Washington Technology and WashingtonExec.