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What is an Integrated Launch and Campaign

Integrated launches and campaigns are also known as 360-degree marketing campaigns. This process consists of creating marketing campaigns across various channels that will work together to reach the same goal.

At Focused Image, we work with you to establish what these goals are in relation to your business, whether that goal is to get a consumer to purchase a good or service from you or to raise brand awareness.

Our Integrated Launch and Campaign Process

When first starting an integrated launch and campaign there are a few things that ask ourselves and our clients:

  • What are the goals of this campaign?
  • How will we measure this campaign’s success?
  • Who is our target audience and how will we reach them successfully?
  • How can we get our point across in a unique and engaging way?
  • What channels will be the most effective in promoting this message?
  • What is the most cost-effective way to reach the largest audience possible?

Once we are able to answer all of these questions we are able to start planning your integrated launch and campaign services.

Why Take This Approach?

Our team at Focused Image relies on the integrated launch and campaign process for many reasons. This form of marketing works to build trust with your audience and helps to reinforce your message. Our unique approach ensures:

A Consistent and Reliable Customer Experience- Integrated launches and campaigns work to create a consistent and seamless experience for your customer when it comes to your brand. By using this practice we work to ensure that every interaction a consumer has with your brand embodies the values you stand by.

An Increase in Efficiency- By using integrated launches and campaigns you are also increasing the efficiency of your marketing plans. By integrating your marketing goals into one plan our team at Focused Image is able to create a plan that has a larger impact on your target audience.

We work hard to create an integrated launch and campaign that is unified and seamless when it comes to communicating with your target audience. Our ability to recognize the value of a plan that evaluates strategic measures and produces a variety of ads across different platforms allows for us to provide consistent and clear communication to your potential consumers.

At Focused Image, we work together with our clients to create integrated launches and campaigns that are unique to their business and their business goals. The world of digital marketing can be vast and confusing, but with us, on your side, it doesn’t have to be! For more information on how our integrated launches and campaigns work, contact us today! We can’t wait to help you grow.

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