9 Social Media Marketing Trends You Should Pay Attention to

As we move further into the 21st century, social media platforms are only becoming more and more popular. If you’re not using social media to market your business, you’re missing out on a huge opportunity. This blog post will discuss some social media marketing trends expected to dominate in 2023. Keep an eye on these trends so that you can stay ahead of the competition!

Social Media Marketing Trends to Pay Attention to

If you want to make your brand more visible and increase engagement with potential customers, take advantage of these social media trends.

Short Videos and TikToks

One of the most popular social media platforms in recent years is TikTok. The app allows users to create short videos set to music or other audio. These videos can be funny, creative, informative, or just about anything else you can think of. While younger generations primarily use TikTok, don’t write it off as a marketing tool for your business. There are plenty of adults on the platform, and TikTok can be a great way to reach a wider audience.

In addition to TikTok, shorter videos, in general, are becoming more popular on social media. People’s attention spans are shorter than ever, so it’s important to make your videos concise and to the point. If you can capture someone’s attention in the first few seconds, you’re more likely to hold it for the rest of the video.

Authenticity is Key

People can see through inauthentic content, so it’s important to be genuine when developing your social media marketing plan. Your customers and potential customers will appreciate it if you’re transparent about your business. If you make a mistake, admit it and apologize. People are more likely to trust a brand that is honest and upfront.

In addition to being authentic, your social media content should also be relatable. Talk to your audience like you would talk to a friend. Use language that they will understand and be interested in. If you can connect with your audience on a personal level, you’re more likely to win them over as customers.


Another social media marketing trend that is expected to grow in 2023 is the use of microinfluencers. Microinfluencers are social media users with a smaller but more engaged following. They typically specialize in a certain niche or topic. Because they have a more targeted audience, they can effectively promote your brand to potential customers.

If you’re looking to connect with microinfluencers, consider partnering with an influencer marketing agency. They can help you identify social media users who would be a good fit for your brand.

Social Networks for Customer Service

While social media is often used for marketing and promoting content, it can also be a valuable customer service tool. In 2023, more businesses are expected to use social networks like Facebook and Twitter to resolve customer issues. You’re missing out on a great opportunity if you’re not using your social media marketing strategy to provide customer service. If someone has a question or complaint, address it as soon as possible. The faster you can resolve the issue, the better.

Social Commerce is On the Rise

Social commerce is rising, with social media platforms like Instagram and Snapchat allowing users to shop directly from the app. In 2023, more businesses are expected to take advantage of this trend. If you’re not already using social commerce, now is the time to start. It’s a great way to increase sales and reach a wider audience.

Social Listening and Brand Involvement

Social listening is monitoring social media for mentions of your brand, keywords, and other relevant topics. Using it in your social media marketing strategy is a valuable way to keep track of what people are saying about your brand and get insights into customer sentiment. In 2023, social listening is expected to become even more important for businesses.With so much competition, it’s more important than ever to keep an ear to the ground and see what people are saying about your brand.

In addition to social listening, brand involvement is another social media marketing trend expected to grow in 2023. This involves interacting with social media users, even if they’re not talking about your brand specifically. For example, you could comment on a relevant post, tweet, or join in on a social media hashtag. This is a great way to get your brand name out there and connect with potential customers.

Personalized Ads on Social Media

Personalized ads are social media ads that are targeted to a specific audience. In 2023, more businesses are expected to use personalized ads as social media platforms continue to collect data on users. This social media marketing trend is effective because it allows you to target your ads to people more likely to be interested in your product or service. As a result, you’re more likely to get a return on your investment.

If you’re not already using personalized ads, now is the time to start. Social media platforms like Facebook and Instagram offer various targeting options, so you can narrow down your audience and create highly effective ads.

Connecting Social Media and Email Marketing

Email marketing is another important marketing strategy, and in 2023, it’s expected to become more closely linked with social media. For example, you could include social media follow buttons in your email newsletters or run social media ads that target people who have subscribed to your email list.

Connecting social media and email marketing is a great way to reach a wider audience and promote your brand more effectively. If you’re not already doing this, start experimenting in 2023 to see what works best for your business.

Virtual Reality and Augmented Reality

Virtual reality (VR) and augmented reality (AR) are two cutting-edge technologies expected to greatly impact social media in 2023. While VR is still in its early stages, more businesses are expected to start using it for marketing and social media purposes. For example, you could create a VR tour of your office or store or give people a virtual preview of your product.

AR is also expected to become more prevalent in social media strategies too. This technology allows you to superimpose digital images in the real world and has a wide range of potential applications. For example, you could use AR to create an interactive social media ad or give people a virtual try-on of your product.

Let Us Help Handle Your Social Media Marketing

As you can see, there are many social media marketing trends to keep an eye on in 2023. From social commerce to personalized ads, virtual reality, and more, businesses need to be prepared for the changes coming to social media.

At Focused, we stay up-to-date on all the latest social media trends and can help you create an effective social media marketing strategy for your business. Contact us today to learn more about our services.