Tap Into The Power of Video Marketing With Focused Image
If you’re not already using video marketing as part of your overall online marketing strategy, you’re missing out on a huge opportunity. Video is one of the most powerful tools at your disposal and will only become more important in the future. Which is why we want to discuss the power of video marketing and how our team at Focused Image can help you make the most of it in your marketing plan!
What is Video Marketing?
Video marketing is the process of using video to create, promote and distribute content. This type of marketing can be used to showcase products or services, explain processes or procedures, tell stories, present educational content, and more. Videos are among the most engaging elements in any digital marketing strategy because they capture audiences’ attention quickly and easily. They can also be used to drive organic and targeted traffic to your website, build brand recognition and trust, increase conversions, and more.
What are the Benefits of Video Marketing?
At Focused Image, we specialize in utilizing the power of video marketing to help our clients reach their goals. So we know first hand the many benefits of video marketing.
Video has Great ROI
Did you know 83% of businesses state that their video content provides good ROI? Even though professional video services can cost a pretty penny, they can be extremely beneficial to your business. However, with the quality of phone camera technology, you can produce high-quality videos on your own with the tap of a finger.
Here’s the great news: Your videos don’t have to be flawless. It’s all about what you say and how you express it! Recent studies reveal that users are more likely to be put off if your video doesn’t clearly explain your product or service, not so much by low quality and bad design. In other words, making a video is similar to ice cream – even when it isn’t perfect, it’s still pretty good.
Video Appeals to Mobile Users
Mobile video consumption is rising and isn’t slowing down anytime soon. People use their phones to watch videos more often than computers, which means you can connect with your audience if your video is tailored specifically for mobile users. Videos can be embedded in websites and shared through social media, making it easy for people to watch them on their phones.
Video Marketing Helps to Retain and Engage Viewers
Though text is still very important, videos are more effective in getting and holding people’s attention. People are much more likely to watch a video than read a blog post or article. This means you can convey your message quickly, clearly, and effectively with a video.
Plus, studies show that viewers are more likely to click on and share videos than other types of content. This means that even if your video is just promoting a product or service. Videos are much more likely to be shared than other types of content, which means they have the potential to go viral. This can help your brand gain visibility and reach potential customers who may not have seen it otherwise.
Video Helps Boost Conversions and Sales
One of the most significant advantages of video marketing is its ability to increase sales and conversions. Videos are effective in getting people to take action, whether that’s signing up for a newsletter, downloading an app, or buying a product. Plus, research has shown that when customers watch videos before making a purchase decision, they’re more likely to purchase that product – and often at a higher price point.
Google Loves Video
You might be surprised to learn that Google loves video, too. If you use videos on your website, they are more likely to appear in search results. This means that if someone searches for a product or service related to yours, their chances of finding your website increase significantly! Plus, Google rewards websites that utilize video. If you have a video on your website, you can count on higher rankings in their search engine results.
Video Appeals to Mobile Users Video Helps Build Trust
When used correctly, video marketing can help to build trust and credibility for your brand. People are more likely to trust a product or service if they can see how it works, what it looks like, etc. This is why product demo videos are so popular – customers want to see the product in action before they make a purchase.
Additionally, you can use video to tell stories about your brand, customers, or employees which can help establish a connection with viewers and create an emotional connection that could lead to future sales.
Video Can Get Even the Laziest Buyers Engaged
When people shop online, they often have difficulty making a purchase decision. Video marketing can help engage even the laziest buyers and make them more likely to buy your product or service. By showing them what your product looks like and how it works, you can give them the information they need to make an informed decision – without being too pushy or sales-y. This can help increase conversions and ultimately lead to more sales.
Video Marketing Gives You the Ability to Explain Everything
No matter what product or service you offer, video marketing can help to explain everything in easy-to-understand terms. You can use video to show customers how your product works, where it comes from, and why it’s worth their money. This is a great way to give potential customers the information they need without overwhelming them with text or technical jargon. Video can also help to break down complex concepts and make them easier for people to understand.
Utilize Video Marketing with the Help of Focused Image
Video marketing is an invaluable tool that can help businesses reach potential customers, boost conversions and sales, and build trust. It’s also one of the most engaging forms of content available, making capturing viewers’ attention easier and driving them toward action.
With the help of Focused Image, you can easily create compelling videos that will help you reach your target audience and build your brand. We have the tools and experience necessary to create high-quality videos that will engage viewers and get them to take action – whether that’s making a purchase, signing up for a newsletter, or downloading an app. Contact us today to learn more about how we can help you utilize video marketing for your business.