Top 13 Tips For Designing Banner Ads That Get More Clicks

When it comes to designing banner ads, there are a few things you need to keep in mind in order to make sure they are effective. In this blog post, we will discuss the top 13 tips for designing banner ads that get more clicks! By following these simple tips, you can create an ad that is sure to stand out and generate more leads and sales for your business.

What is Banner Advertising?

designing banner ads

Let’s start by defining what banner advertising is. Banner ads are visually striking advertisements that appear on websites or in applications and are typically used to promote a product, service, incentive, or brand. Banner ads can be static images or GIFs and they take up valuable space on the web page. Banner ads are an invaluable and cost-effective asset for companies to advertise their product or brand. Not only do they help create more visibility, but these embedded images also link directly to the advertiser’s website making them effortlessly trackable as well as successful!

Tips For Designing Banner Ads that Get More Clicks

Are you ready to design and create banner ads that will generate clicks for your website? Here are some essential tips and guidelines for designing banner ads to help get you started.

Place Your Banner Ads Correctly

The placement of your banner ads is crucial in ensuring they get the most attention. Make sure that your ad is placed near relevant content, such as a blog post or an article, so it’s more likely to be seen and clicked on. Additionally, make sure you are not placing them too close to other advertisements or similar products that may be competing for attention.

Maintain Proper Hierarchy

An important part of designing banner ads is to maintain proper hierarchy. This is because Banner ad design relies heavily on having right balance within each ad, so it is important to pay attention to your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website, and they should have three basic components:

  • Your Company Logo: Including your company’s logo is extremely important as it helps to build brand awareness. Make sure your logo is dominant in the ad, but not as dominant as the call to action.
  • The Value Proposition: Your value proposition should be the first thing that viewers’ eyes see and take up most of the space in your ad. Make sure to include attractive offers such as “High quality,” “50% off” or a “Limited time offer” to really call attention to yourself and service/product you provide!
  • The Call to Action: Give your audience the nudge they need to take action – use a convincing Call-to-Action (CTA) message! Use phrases like “Learn more,” “Get started,” or “Watch Now” that will draw attention and urge users to click. Make sure this CTA stands out and becomes the highlight of your advertisement for maximum impact.

Use the Standard Sizes when Designing Banner Ads

According to Google Adsense, the size of your banner ad can impact how successful your ad is. The most successful banner sizes include,

  • Large Rectangle- 336x280px
  • Medium Rectangle- 300x250px
  • Half Page- 300x600px
  • Leaderboard- 728x90px

Keep it Simple

Remember when you are designing banner ads it is important to keep it simple. Too many colors, fonts, images, or animations can be distracting and make it harder for viewers to take notice of the ad. Instead stick with up to three colors and two fonts that complement each other in order to create an attractive yet effective design.

Use Buttons Appropriately

Depending on the type of banner, buttons will often increase the click-through rate (CTR) of your ad. So if you decide to use them in your ad be sure to , place them after your copy on the lower right side in a contrasting color.

Have a Clearly Defined Frame

When you are designing banner ads it is important to have a clearly defined frame. This will help to give the viewer’s eyes a place to rest and draw their attention to the important information you want them to see.

Use Animation

When it comes to designing banner ads, animated banners typically outperform static alternatives. Nevertheless, they should not detract from your ad’s main message. Keep animation short and sweet – no more than 15 seconds long – and restrict looping of the video to 3 times max. To get the most out of your banner ads, make sure its final frame includes a prominent call-to-action!

Make Your Text Instantly Readable

When designing banner ads, it is important to make the text instantly readable. This can be done by using high contrast colors for your text, and making sure that the font size of your text is large enough so that viewers can read it without having to squint. Additionally, keep your sentences short and use bullet points to list out important features.

Be Consistent With Your Brand

Your banner ad should not only demonstrate your brand identity clearly but also direct to a corresponding landing page that contains the same offer. In this fashion, potential customers will be able to navigate through your website without confusion or frustration.

Complement But Stand Out

While it’s important for your ad to seem unobtrusive and visually blend into the sites where you’re placing it, don’t go overboard. Your banner ads should still be visible enough that viewers can easily spot them and click on them. This way, they will trust in what you have to offer while being able to access more information quickly.

Instill a Sense of Urgency

Create an advertisement that instills a sense of urgency in your potential customers. Include phrases like “limited time offer”, “for a limited period only” or “buy now before it’s too late” to create a sense of urgency and encourage people to take action right away.

Choose Appropriate Colors

Colors play a vital role in the success of your banner ads. They can be used to draw attention and create an emotional connection with viewers. Choose colors that are bright and bold, but also complement each other well so they don’t clash or seem too garish.

Test Your Ads Before Launching

Finally, it is important to test your ads before launching them into the wild. Test different designs and track their performance using analytics tools like Google Analytics. This will help you determine which ad design works best for your audience and helps you optimize future campaigns.

By following these tips, you can create banner ads that are eye-catching, informative, and memorable. Keep these points in mind when designing your next banner ad to maximize its effectiveness and drive up engagement!

Focused Image Can Help With Designing Banner Ads!

Our team at Focused Image can help you create effective and memorable banner ads. We use extensive research, creative design and a targeted strategy to deliver the best possible results for your ad campaigns. Contact us today to get started!