What is Government Contractor Marketing? And How can a Digital Marketing Company Help?
And How Can A Digital Marketing Company Help?
Government contractor marketing is a specialized niche of digital marketing that has become an increasingly important part of securing federal business contracts. Oftentimes businesses looking to obtain government contracting opportunities are hesitant to hire a marketing team because how you market to the government is much different than how you market to the general population. However, a government contractor marketing company specializes in appealing to the government sector and knows how to get you noticed for all of the right reasons.
A GovCon Marketing agency can play a huge role in helping your business secure contracts. This is why it is important to understand not only what government contractor marketing is, but also the role it plays in the GovCon industry. In this blog, we will not only discuss what government contractor marketing is but also how it can help get more government contracts for your company!
What is Government Contractor Marketing?
GovCon marketing is the process of attracting government agencies to your business. Unlike traditional marketing, government contractor marketing requires a specialized approach because federal agencies have different needs than other organizations do. This includes bidding for government contracts, securing government business, and maintaining government customers.
A government contractor marketing company understands how to reach federal customers and knows what it takes to win government contracts. They can help you develop a strategy that targets the right agencies, submit winning proposals, and follow up with government buyers after award.
In any industry, it is important to have a specialized team that understands the unique needs of that market. Trying to market and appeal to the government audience on your own while also maintaining the other areas of your business can be difficult and time-consuming. By working with a government contractor marketing company, you can focus on what you do best and leave the marketing to the experts.
The Role of Marketing in the GovCon Industry
In order to better understand the role of government contractor marketing, it is important to first look at the government contracting industry as a whole. The government contracting market is a $500 billion industry, making it one of the largest markets in the world. And it is only going to continue to grow with federal government spending expected to grow by more than six percent each year.
This presents a huge opportunity for businesses looking to secure government contracts. However, winning government business is not easy – it takes a lot of hard work and dedication. And, as mentioned before, government contractor marketing is a specialized field that can help set your business apart however it is much different than the typical marketing methods you have become accustomed to.
This is where a government contractor marketing company comes in. They have the experience and expertise to help your business win government contracts. They understand what it takes to reach federal customers and know how to appeal to government buyers.
In today’s economy, it is more important than ever to have a strong government contracting presence. By partnering with a government contractor marketing company, you can ensure that your business is well-positioned to take advantage of this growing market.
Developing a Digital Strategy with a Government Contractor Marketing Team
Although marketing for the government sector is different than marketing to the general public it is important to know that this doesn’t mean abandoning all of the marketing strategies you are used to. While you won’t be handing out fliers or running ads, you are still working to engage and reach your audience. Your audience, the government, however, is much different. When it comes to developing a digital strategy for government contracting there are a few things that you and your government contracting marketing agency should take advantage of including,
Creating a Responsive Website
In both traditional marketing and when marketing to a government audience people often forget just how important their website really is. Having a section of your website dedicated to government contracting is important, but it is also crucial to make sure that your website is responsive – meaning it looks great and functions well on all devices, from desktops to mobiles. These sites not only make for a better user experience but also place higher in search rankings (SEO).
Developing Digital Experiences
Not only is it important to have a great website but it is also important to develop digital experiences that the government audience will love. This could include anything from an interactive infographic to a well-made video. By engaging potential government customers in this way you are more likely to capture their attention and, hopefully, persuade them to choose you for the contract in question.
Understanding Government Ethics
As a government contractor, it is important to understand the ethics and regulations that come with doing business with the government. This includes rules such as not using government resources for personal gain or misrepresenting your company in order to win a contract. Violating these regulations can lead to hefty fines and even imprisonment so it is important to be aware of them and to have a government contractor marketing team that understands and follows them.
Focusing on Innovation
The government is always looking for new and innovative ways to do business. As a government contractor, it is important that you keep up with the latest trends in order to stay competitive. This could mean anything from developing an app for tracking government spending to creating a new way of filing taxes. A good government contractor marketing team will help you stay on top of these trends and give you the tools you need to succeed.
Utilizing Targeted Campaigns
Most contractors are already familiar with the fact that winning an agency contract is usually a long sales cycle when compared to doing business for other clients. For smaller contractors, time is a valuable commodity which means you may only be able to focus on one government contracting opportunity while also working with your other clients. In such an intense market, it’s critical that you develop specific campaigns that you can use to win bids. And having a GovCon marketing agency with you to develop and execute these campaigns can make all the difference.
When it comes to government contracting, having the right digital marketing strategy is key. By partnering with a government contractor marketing company, you can be sure that your business is on the right track to winning federal contracts. GovCon marketing companies understand what it takes to reach potential government customers and know how to create a winning strategy for your business.
Looking For GovCon Marketing Help?
If you are looking for government contracting opportunities, it is important to work with a team that understands government contractor marketing. A GovCon marketing company can help you develop a strategy that targets the right agencies, submit winning proposals, and follow up with government buyers after you have been awarded the contract. With the help of a GovCon marketing agency, you can focus on what you do best and leave the marketing to the experts.
today to learn more about government contractor marketing and how our team at Focused Image can help!