What is PPC Advertising and How Does it Work?
What is PPC advertising? Quite simply, it is a paid form of online advertising. It allows you to place ads on websites and on search engine results pages (SERPs), and you only pay when someone clicks on your ad. This makes it a very cost-effective way to reach your target audience. Let’s take a closer look at how PPC works and how it can be useful in your digital marketing strategy.
What is PPC Advertising?
So what exactly is PPC advertising? PPC is an online advertising model in which advertisers pay each time a user clicks on one of their ads. The most common form of PPC is paid search, where advertisers bid on keywords that are relevant to their business and then have their ad appear in the sponsored results section of the SERP. Other forms of PPC include display advertising and social media advertising.
How Does PPC Advertising Work?
Paid search works by auction, and the amount you pay per click (CPC) is determined by how much you bid and how relevant your ad is to the keywords that were searched. The CPC for each keyword can range from a few cents to over $50, depending on the competitiveness of the keyword and the search engine you’re using. The CPC also varies by country, with keywords in more developed countries costing more than those in less developed countries.
What Benefits Come with PPC Advertising?
PPC advertising can be a very effective way to reach your target audience. It allows you to specifically target people who are searching for products or services that you offer. Some other benefits that come with PPC advertising are,
You Get Immediate Results
One of the biggest benefits of PPC advertising is that it drives results immediately. You’ll be able to reach thousands of people instantly, and the people that you are reaching are people who are looking for your services or products.
About one-third of consumers use the internet to look for local businesses daily. This is a huge pool of potential website traffic, especially if your website is displayed at the top of relevant search results. While PPC advertising has many benefits, it is important to know that it is a short-term marketing tactic. If you are looking for something that will garner long-term benefits focusing on content and SEO is key. However, if you are looking for something fast and powerful, PPC advertising may be right for you!
It Increases Your Website Traffic
Another benefit of PPC is that it increases your website traffic! As we mentioned above, PPC will allow your website to be displayed at the top of relevant search results, which will result in more clicks and more traffic to your website. Over time, the increase in user activity on your website (traffic that is generated by your paid ads) will help you increase your overall search engine rankings organically.
It is Successful Even When the Algorithm Changes
Google and other search engines are constantly changing their algorithms. These changes can result in a drop in organic traffic for your website if you’re not paying attention. PPC is not as susceptible to algorithm changes because you’re paying for the placement of your ad, so even if Google makes a change that affects organic results, your PPC ad will still be displayed in the same spot.
It is a Cost-Effective Way to Advertise
PPC advertising is a very cost-effective way to reach your target audience. You only pay when someone clicks on your ad, so you’re not wasting money on ads that no one is going to see. PPC can also be very targeted, so you’re not wasting money on ads that are being seen by people who are not interested in what you’re selling.
It Helps Increase Brand Recognition
PPC advertising can also help increase brand recognition. People see your ads every time they search for keywords that are relevant to your business, and over time, they will start to recognize your brand. PPC is a great way to get your brand in front of people who are already interested in what you’re selling.
Customers Are Targeted in Real-Time
PPC advertising allows you to target customers in real time. You can show your ads to people who are searching for keywords that are relevant to your business at the exact moment they are searching for them. This is a great way to reach potential customers when they are already interested in what you have to offer.
You Can Generate Leads in Neighboring Cities
If you’re a local business, PPC advertising is a great way to generate leads in neighboring cities. You can target people who are searching for keywords that are relevant to your business in other cities and get your brand in front of them. This is a great way to reach new potential customers who may not have heard of your business before.
Help Improve SEO Strategies with PPC Data
We’ve mentioned briefly that PPC ads help to improve your organic search engine rankings, but PPC data can also be used to help improve your overall SEO strategy. The data that you collect from your PPC campaigns can be used to help improve your website and make it more visible in organic search results.
Be At the Top of the Local Pack
If you’re a local business, PPC advertising is a great way to get your website to the top of the local pack. The local pack is the section of Google’s search results that displays three local businesses that are relevant to the user’s search. Being at the top of the local pack is a great way to increase your visibility and get more clicks to your website.
The Ability to Retarget Customers
PPC advertising also gives you the ability to retarget customers. Retargeting is a way to show ads to people who have already visited your website. This is a great way to increase brand awareness and get more people to come back to your website.
Focused Image is Here to Help With Your PPC Advertising Needs
PPC advertising can be a great way to reach your target audience and generate leads, but it can also be complex and time-consuming. Our team at Focused Image is here to help you with all aspects of your digital marketing, including PPC advertising. Contact us today to learn more about how we can help you reach your business goals with our digital marketing services!