What We Do

Branding

We at Focused Image use industry-leading research, tools, and techniques to build brands that enhance visibility and reputation over time. We know that your brand is the impression made in your customers’ minds, your potential prospects, new talent, and anyone else that may come in contact with your company. Our team believes that to connect with your target audience effectively; you need to form rational and emotional connections that ultimately enhance your brand awareness and brand perception. Our full range of branding services include:

Brand Strategy

In marketing your brand, our approach to brand management begins with an analysis of how your brand is currently perceived in the market, taking a more in-depth look at how it is perceived and recommending ways on how to ensure that your brand is perceived the way you want it to be. Our experts are here to analyze how you are perceived and how to build your reputation in the marketplace.

Brand Messaging

Brand messaging is a vehicle to help customers understand what an organization can offer and what values the organization lives and breathes. Shaping your brand messaging is paramount to a company’s success as it articulates your brand’s promise and encourages interest in a company’s products and services. Focused Image can help your business shape a powerful brand message that clearly identifies why customers should buy from you and not the next door down.

Integrated Branding Campaigns

The prime directive of most branding campaigns is to convert prospects into customers. An integrated marketing campaign combines multiple channels such as content, email, display advertising, and social media to promote a clear and consistent message to a specific audience. We run integrated branding campaigns to build on the rational and emotional levers of your customers and can teach you how to leverage that pull to your benefit.

Brand Guidelines

A primary objective of brand guidelines is to ensure that an organization uses the same brand elements across the board, regardless of division or department. Focused Image produces brand guidelines that provide accurate and reliable information about the business, the tools and standards for using brand names, logos, typefaces, and other design elements in advertisements, brochures, newsletters, packaging, and online communications. These guidelines ensure that brand consistency and discipline are followed to the letter.

Taglines

Unlike a slogan’s one-time use on an ad campaign, a well-written tagline is a short phrase that captures the essence of a company’s brand, messaging, and positioning, and what distinguishes them from their competitors. Our creative teams excel at finding and creating the company theme that best supports your customers, business, and culture.

Campaigns

Once a new direction for the brand is set, we work with our clients to develop integrated campaigns to grow awareness and build positive perception. The components of these campaigns include:

  • Website development
  • Corporate identity
  • Collateral support
  • Sales presentations
  • Tradeshow support
  • Digital advertising
  • Search engine marketing
  • Social media marketing
  • TV advertising
  • Radio advertising
  • Print advertising
  • Out of home
  • Direct marketing

If you are looking to build a better brand and execute it from the ground up, we also offer the following full brand implementation services:

Logo Development

The design team at Focused Image makes logos that are created to help customers identify with your brand and your identity. If your business goal is to raise brand awareness and customer engagement, you need a relevant logo design that sticks. We have developed a disciplined process in developing logos that extends into our stationery suite and on developing a corporate identity manual to be used by all of our clients.

Website Design

When designing a website from the ground up, we start by determining the navigation and creative direction first, then developing comp designs for the client to review. After the client has reviewed the site and passed off suggestions, we can create the wireframes, source and write the copy, and effectively build out the site to be monitored and controlled via a content management system (CMS). Our web design team implements on-page SEO, test, and launch methods to create eye-catching and seamless pages built to drive interest and increase site awareness.

Content Development

Our writers work diligently to develop exciting content that communicates relevant, consistent, and benefit-driven subject matter to your audience for the extent of a media campaign and beyond. We create content with a focus that is sourced accurately, cites appropriate SMEs, and that carries your messaging through clearly and articulately.

Collateral Design

Designing collateral requires establishing a visual style and thematic elements to be portrayed on flyers, pamphlets, brochures, and the like. Our designers present multiple design approaches to the client for selection and refinement in order to produce high-resolution digital artwork that uses the full extent of the Adobe Creative Suite, such as programs like InDesign, Illustrator, and Photoshop.

Sales Presentations

Sales presentations are boring- we get it. To make sales presentations compelling, we at Focused Image work with our clients and provide them with a presentation outline, a written script, design, and the final production of their presentation. The way you sell yourself is how you will sell your products and services – work with us and make it count.

Tradeshow Exhibits

Tradeshows are an excellent opportunity to grow your brand and network with other businesses in your industry. When a client of ours wants to present at a tradeshow, we determine the requirements, select the booth hardware configuration they need, and then design and develop all the exhibition graphics. We oversee every part of the process, from fabrication to delivery logistics tracking, to ensure that your tradeshow exhibition is a success.

Print Advertising

Print advertising relies heavily on portraying words, images, and formatting to incite intrigue and maintain the viewer’s interest. Our experts in advertising bring fresh ideas to campaign concept development, coming up with thematic approaches, sourcing content appropriately and accurately, refining concepts, and adjusting ad design and copy with the client before finally publishing something that is sure to reach new customers.

Digital Advertising

Our digital advertising team works with you to determine and build your audience up from conceptualizing to placing the ads on media channels and tracking their viewership and engagement with A/B tests and other metrics. If you want to optimize your ad performance, Focused Image is here to help you and your business reach your intended marketing goals.

Direct Marketing

Direct marketing done the Focused Image way takes a different approach to needs assessments and email insights, developing your idea from concept to mockup with copy that connects with the reader and designs that are a delight to the eyes when it arrives in the mail, in their inbox, or another medium. We provide production oversight, sending out your marketing materials to mailing lists, and more for increased customer interaction and interest.

Packaging

A product is only as good as the packaging that contains it. When working with a client, our team determines the packaging approach that is right for you, presenting form options and developing designs that only change when you say “change.” How you sell your product or service is largely dependent on the way it is objectively viewed – we’re here to help you put your best foot forward in packaging your product.

Focused Image’s branding process can change the way potential customers think about and experience your business, reshaping and refocusing your company’s image and message to be clean, clear, and consistent. We are here to help you stand out from your competitors and make your brand thrive