How Social Media Can Help You Win B2G Contracts
As a business owner, you know that social media is a powerful tool that can help you reach new customers and grow your brand. But did you know that social media can also help you win government contracts? At Focused Image, we are experts in helping businesses win B2G contracts. We have the knowledge and experience to help you create a winning proposal and increase the chances that your company will be awarded a contract.
How Social Media Can Help You Win B2G Contracts
Did you know that about 90% of decision-makers will conduct research before they decide to purchase goods or services? And that research will often include looking at the company’s social media accounts. This means that if you want to win government contracts, it is important to have an active and engaging social media presence. So how do you ensure that your social media helps you win B2G contracts?
Puts You in Front of B2G Buyers
If you are just starting in the business to government landscape, you may think that your marketing efforts will be the same as when trying to win commercial contracts. However, that isn’t the case. When it comes to marketing to the government, there are many differences that you will want to take into account.
The first difference is that when trying to win B2G contracts, you are not necessarily marketing to the person who will be using your product or service. Instead, you are more likely than ever before going to be marketing to the people who make the decisions about what products and services their agency buys.
This is where social media can play a big role in winning government contracts. You see, social media allows you to put your company in front of the people who are making the decisions about what products and services their agency buys. It also allows you to show them that your company is an expert in the field and that you have the experience and knowledge to provide the best possible product or service.
Optimizes You For Mobile Use
Another way that social media can help you win B2G contracts is that a lot of the research for government contracts is done on mobile devices. We stated before that most people conduct research before making a purchase. But did you know that over 60% of all searches for government contracting opportunities are now conducted on a mobile device?
This means that if you want to win government contracts, your website and social media accounts need to be optimized for mobile use. When your website and social media platforms are optimized for mobile devices, it makes it easier for government decision-makers to find you and learn more about your company. It also shows that you are up-to-date on the latest technology and trends.
Helps You Know Your Ideal Customer
When you are trying to win B2G contracts, you must know your ideal customer. And social media can help you with this. You see, social media allows you to research the agencies that are most likely to need your products or services. It also allows you to connect with people who work for these agencies and get their insights into what their agency is looking for.
By understanding your ideal customer and what they are looking for, you can easily win B2G contracts. You can also use social media to build relationships with these decision-makers so that they are more likely to remember your company when it comes time to award a contract.
Directs Traffic to Your Website
Social media can help you win BG contracts by directing traffic to your website. When you have an active social media presence, it helps increase the visibility of your website. It also helps to build trust with potential customers and show them that you are a credible source of information.
When government decision-makers see that you have a well-designed website that is full of relevant and up-to-date information, they are more likely to visit your site and learn more about your company. And when they visit your site, you have the opportunity to win their business.
It Pairs Images with Multimedia Content
People are visual creatures. And when it comes to making a purchasing decision, images can be just as important as the written word. This is why it is so important to pair images with your multimedia content when you are marketing to the government.
Social media provides the perfect platform for doing this. When you post images and videos on social media, you are more likely to capture the attention of government decision-makers. And when you pair these images with informative and interesting written content, you have the chance to win their business.
Let Focused Image Help You Win B2G Contracts
If you want to win B2G contracts, social media should be a key part of your marketing strategy. It allows you to put your company in front of the right people, show them that you are an expert in your field, and build relationships with decision-makers.
At Focused Image, we have a team of experts who can help you win government contracts. We can help you create a social media strategy that will put your company in front of the right people and help you win BGB contracts. Contact us today to learn more about how we can help you win government contracts.