Challenge
The American Tinnitus Association (ATA) exists to promote relief for, prevent, and help find cures for tinnitus, an often-misunderstood condition with debilitating effects. ATA needed an integrated approach to increase awareness of tinnitus and its real impact, while also motivating audiences to support the mission through donations.
Solution
Focused Image developed and executed a series of integrated social media campaigns designed to educate, engage, and convert. We built a custom campaign landing page and delivered end-to-end support, including media strategy, creative development, implementation, and ongoing performance reporting and optimization to improve results over time.
Outcome
ATA gained a stronger digital campaign foundation that clarified the seriousness of tinnitus, expanded visibility for the organization’s mission, and created a more direct path for supporters to take action and donate. The awareness campaign CPM was $7.26, with a frequency (monthly) of 3.9, a CTR of 0.9% and an engagement rate (reactions/comments/shares) of 1.7%. The fundraising campaign had a CTR of 1.2%, Landing Page View rate (LPV ÷ clicks) of 74%; Conversion was1.4%.
