When it comes to recruitment event communication, these plans are crucial for employers that want to build meaningful relationships with potential clients and employees.
What is a Recruitment Event Communication Plan and Why do you Need One?
An effective recruitment event communication plan boosts and streamlines engagement leading up to an event, during an event, and after the event. This plan will also help you:
- Build Brand Awareness: Recruitment event communication works to capture candidates and build excitement about meeting your team. When candidates are familiar with your brand they are more likely to visit your event booth and pursue the opportunities that are available within your organization.
- Own the Narrative: A recruitment event communication plan presents accurate information about your company, versus leaving candidates to do independent research that isn’t always accurate.
- Maximize ROI: By engaging with candidates before these events, you are ensuring that more people will be visiting you. It is also important to have automated communications ready to send after the event in order to follow up and nurture these potential candidates further down the hiring funnel.
- Improve the Experience: Letting candidates know about the next steps during your company’s hiring process is not only a good practice, but it could also be the key factor in welcoming them to your team or losing them out to another company.
Our Steps in Creating a Recruitment Event Communication Plan
Focused Image takes a unique approach that engages candidates before, during, and after the event.
Set Goals
We believe that an organization’s corporate identity can’t just be boiled down to a rough sense of the company culture. Our designers work to paint an illustrative idea of the personality behind the business. To create a consistent corporate image and corporate identity, we work with our clients’ to ensure that they will be recognized, remembered, and redistributed to the right consumer base. When done right, a uniform corporate identity can be realized within its target audience in little to no time. In our tenure, Focused Image has perfected a disciplined process in developing identity concepts, employing a stationery suite, and furthering the development of a corporate identity manual.
Identify Your Target Audiences
The profile of your target audience should be as focused and specific as possible. It is important to proactively identify this audience and acknowledge that it may vary by event. Some key audience criteria that our team takes into consideration include:
- Geography: Our team takes the time to search your CRM system for candidates that live or currently work near the events that you are attending. These may include people you have met before that now have more experience or even former employees. It is important to reach out and invite them to the events in order to build interest and keep your company at the front of their mind.
- Skill Set: If you are looking to fill specific positions at your company, our team will search your CRM platform for candidates that may match your desired skill set. We will message these candidates ahead of time to make sure they know your company will be in attendance at this event and then provide them with the resources that they need to move forward.
- Event Attendance: We will also take the time to go over lists from previous events that you have attended to follow up with previous attendees that have already shown interest.
Each of these components is vital when it comes to your event communication plan.
Choose Your Communication Platforms
The next step we take is determining which communication platform will be the most effective in reaching your target audience. This is important because the channels and content that you use to engage with event attendees can make or break a potential relationship. Some platforms that we use to do this include:
- Social Media: Social media platforms help you engage with potential event attendees as well as the ability to reach a wider audience. An important part of an event communication plan is the scheduling of weekly posts that encourage your audience to attend your events. Using hashtags specific to the event as well as polls and other engaging content is extremely important in boosting engagement.
- Text messaging: In the culture that we live in now, most people want immediacy in everything that they do, and texting has been found to be one of the most effective methods of communication. We work with you to send event reminders and other important business information to your target audience via text.
- Email: Incorporating email campaigns into your event communication plan helps you tailor messaging for your different target audiences.
- Career Site: Posting an event schedule on your career site is important because it allows attendees to see where your company will be represented. You are also able to include preregistration forms so that attendees can sign up and you can gather their information. Your career page will be successful and stand out with an easy application submission process and plenty of information about your company.
Create a Timeline
Our team also helps you create a timeline with our event communication plan services. Each phase of the event should incorporate unique messaging, platforms, and audiences for the best results. Our team at Focused Image helps you through the pre-event process, during the event, and after the event too!
Execute Communications
Event planning can be chaotic between securing the space, planning travel, and managing everyone’s schedule. Our team at Focused Image works with you to compose messages ahead of time, schedule communications through specialized tools, and use social media to boost interest.
Evaluate Success
The most important step in this process is to evaluate the success afterward. We will sit down with you and review the goals that were set at the beginning of the event and will begin to restrategize as needed for the next event.
Get a Better Return on Your Recruitment Event!
We would love to help you tackle your next event and ensure success. Contact us today for more information about our recruitment event communication services.
