Challenge MARTAC’s brand perception did not reflect its expertise and innovation in autonomous unmanned surface vessels (USVs). An unclear message, outdated visual identity, and a poorly designed website left audiences without a clear understanding of what MARTAC delivered. Despite leading-edge technology, the company remained largely undervalued in a highly competitive and fast-growing marketplace. Solution Focused Image completed a strategic branding and messaging workshop,
Challenge Data Machines needed to pivot the company story from a research and data analytics company to a strategic, all-domain innovator. Solution Through a focused leadership workshop, Focused Image positioned Data Machines as a highly cleared, data-driven, elite technical workforce capable of delivering advanced digital capabilities and engineering real-world, mission-critical
Challenge As the leader in home improvement, The Home Depot needed a scalable way to support its sales teams with ongoing training and dependable support systems, while making it easy for associates to find relevant resources quickly and learn from one another. Solution The Blue Atlas team (now part of
Challenge To develop a brand message and image that clearly defines the three (3) independent organizations and integrates into one Cydecor brand. Solution Through a series of strategic meetings, we were able to define the brand, determine the corporate culture, and recognize the positive outcomes of the work. Outcome The
Challenge dataCon was seen as a product company that manufactured parts for the U.S.Navy. Solution Position dataCon as a trusted solutions provider specializing in mission-critical systems for the U.S. Navy and tier-1 OEMs that enhance naval capabilities. Outcome We demonstrated how, for over 50 years, dataCon delivers cutting-edge technology solutions,
Challenge Refresh the brand and introduce their innovative Null Trust software communicating how Axiom integrates security at every level, ensuring operational resilience even against advanced cyber threats. Solution Focused Image partnered with Axiom Technologies to refresh their brand and launch a cutting-edge website that captures the essence of their mission.
Challenge To strengthen its market positioning, clarify its offering, and identify viable market segments. Solution Focused Image applied our proprietary BrandNew™ methodology to segment the market, map solutions to customers, and create a consistent value proposition. Outcome The tagline, Empowering Tomorrow, captured Lindahl Reed’s value and commitment to stakeholders. The brand was
Focused Image announced today that it has acquired Blue Atlas Interactive, a respected expert in web-based software strategy and hosting solutions. It is the company’s first acquisition, signaling a tremendous milestone as part of Focused Image’s growth strategy.
Challenge To support the awareness and perception of Field Data Tech (FTD) as an emerging solutions company focused on technological innovation and government. Solution Position FTD as having the operational expertise and cutting-edge technology to expand what’s possible in service delivery for clients like the USDA, Smithsonian, and USMC. Outcome
Challenge Refine the Jet Micro brand to convey its unique technical expertise, innovation, and value across diverse industries. Solution Develop a marketing strategy and communications program to crystalize the message and enhance the brand identity to be viewed as an advanced technology solutions provider, specializing in custom microelectronics design, development,
