Challenge
As a global specialist in energy management operating in more than 100 countries, Schneider Electric needed to reach specific audiences in the U.S, data center market and educate them on the company and their value proposition.
Solution
Focused Image segmented the market for Schneider Electric’s DCSP (Data Center Service Provider) division around services covering installation, maintenance, and consulting. We then targeted decision makers through a creative outreach program that created a call-to-action for Schneider Electric sales personnel and a reason to reach out to initiate sales meetings.
Outcome
The campaign, Summary of Holistic Data Center Strategy, focused on providing specialized infrastructure, software, and services tailored to the needs of data centers and cloud service providers. Focused Image created the campaign theme, messaging, PowerPoint presentations, solution sheets, and unique mailers. The campaign led to 50+ leads for Schneider Electric’s DCSP sales division.
