Challenge As a global specialist in energy management operating in more than 100 countries, Schneider Electric needed to reach specific audiences in the U.S, data center market and educate them on the company and their value proposition. Solution Focused Image segmented the market for Schneider Electric’s DCSP (Data Center Service
Challenge Volunteers of America is a national, nonprofit, faith-based organization with a long-standing mission (since 1896) to help people in need live healthy, safe, and productive lives. Serving a wide range of vulnerable populations, including veterans, seniors, people with disabilities, at-risk youth, individuals returning from prison, people experiencing homelessness, and
Challenge SOME (So Others Might Eat) serves some of the District of Columbia’s most vulnerable residents, meeting immediate needs like food, clothing, and healthcare while also addressing root causes through job training, addiction treatment, counseling, and other support services. Communicating a mission of this scale requires consistent, high-impact messaging and
Challenge NEW, a leading global provider of extended service plans, buyer protection services, and product support to more than 150 million consumers, needed to build trust and drive sales through major big-box retailers, while countering negative category perceptions fueled by Consumer Reports and supporting new product launches. Solution Execute an
Challenge Molson Breweries USA needed to grow awareness, trial, and retail/on-premise velocity for a diverse portfolio of import and international brands: Molson Golden, Molson Canadien, Molson Ice, Foster’s Lager, Asahi, Kronenbourg, Pacifico, and John Courage Ale, while competing for shelf space, tap handles, and mindshare against domestic powerhouse beer brands.
Challenge Spirit Aerosystems needed to strengthen their business and enter the government Defense sector. As predominantly a commercial aerostructure company they had little marketing experience with the Defense industry. Solution We demonstrated Spirit Aerosystems expertise, experience, and innovation through its history and aerostructures for fuselages, pylons, nacelles, and wing components. The
Challenge For AIAA to be more relevant to its members, prospective members, industry, and the media. Solution Position the AIAA brand as the leading voice for aerospace utilizing honest and motivating member testimonials (print and video) of what life event drew them to aviation and space. The campaign was launched
