Challenge
MARTAC’s brand perception did not reflect its expertise and innovation in autonomous unmanned surface vessels (USVs). An unclear message, outdated visual identity, and a poorly designed website left audiences without a clear understanding of what MARTAC delivered. Despite leading-edge technology, the company remained largely undervalued in a highly competitive and fast-growing marketplace.
Solution
Focused Image completed a strategic branding and messaging workshop, engaging key stakeholders to uncover MARTAC’s actual differentiators and value proposition. These insights led to the development of a marketing communications program promoting the company’s value proposition and revised website, brand and product brochures, brand guidelines, and social media. The MARTAC story was amplified through a public relations program to proactively raise MARTAC’s profile among prospective customers, investors, and the media.
Outcome
MARTAC emerged with a more relevant brand across its public-facing materials. Combined with high-impact public relations, the effort significantly increased MARTAC’s visibility and clarity in the marketplace, positioning the company as a credible, recognizable leader in autonomous maritime technology. Demand for their USV’s has accelerated with new and pending partnerships enabling MARTAC to more than triple vessel deliveries in 2026.
