In Focus

Our Clients

Category:

Client:

AIAA

AIAA Logo

Challenge

For AIAA to be more relevant to its members, prospective members, industry, and the media.

Solution

Position the AIAA brand as the leading voice for aerospace utilizing honest and motivating member testimonials (print and video) of what life event drew them to aviation and space. The campaign was launched via an integrated communications program.

Outcome

The campaign, When Did You Know?, communicated the emotions of the exact moment that drew the member to the aerospace field. Over 18 months, membership grew by 15% to 37,000, awareness for the campaign by internal stakeholders stood at 88%, and local AIAA organizations adopted the campaign.