The American Institute of Aeronautics and Astronautics is the world’s largest technical society dedicated to the global aerospace profession. With more than 35,000 individual members and 90 corporate members worldwide, AIAA brings together industry, academia, and government to advance engineering and science in aviation, space, and defense.

In search of a way to make itself more relevant to its members, prospective members, industry, and the media, AIAA retained Focused Image to overhaul its brand and launch an integrated communications program. The results have been improved stakeholder engagement and stabilized membership.