Challenge MARTAC’s brand perception did not reflect its expertise and innovation in autonomous unmanned surface vessels (USVs). An unclear message, outdated visual identity, and a poorly designed website left audiences without a clear understanding of what MARTAC delivered. Despite leading-edge technology, the company remained largely undervalued in a highly competitive and fast-growing marketplace. Solution Focused Image completed a strategic branding and messaging workshop,
Challenge Spirent needed to position itself as a government service provider and engaged Focused Image to support this new market pivot. Solution Focused Image applied its BrandNew™ methodology to develop Spirent’s value proposition and unique selling proposition and move them from a feature and technology driven message to communicating value
Challenge Metron Aviation, a global leader in aviation software, struggled to tell the story of how their products serve the aviation industry. Solution Through a series of communication workshops, we told the story of how their customized solutions to the complex and ever-changing challenges improve Air Traffic Management (ATM) and
Challenge Transurban is one of the world’s largest toll-road operators, focused on getting people where they want to go as quickly and safely as possible—through designing and building new roads and investing in vehicle and road safety research. With major projects and public stakeholders in play, Transurban needed communications that
Challenge Over the last two decades, Bechtel’s corporate goals have centered on expanding infrastructure, accelerating the global energy transition, and modernizing its supply chain, while advancing complex, high-visibility work in advanced manufacturing, renewables and nuclear energy, and national defense. Communicating this breadth of capability required clear, consistent messaging and high-quality
Challenge Raise awareness for Tresys providing customers with comprehensive security solutions that meet the challenges of the most demanding environments in the world. Solution Communicate Tresys’ certified and accredited products that protect information and ensure that the appropriate data gets to the correct location in a timely and secure manner.
Challenge The U.S. Wrestling Foundation (USWF) was created as a new, unifying voice for the sport, bringing together wrestling’s key leaders and institutions to accelerate growth at every level. As a coalition of major organizations (including USA Wrestling, the National Wrestling Coaches Association, and the National Wrestling Hall of Fame),
Challenge The Eric Monday Foundation (EMF) was founded to support youth, originally focused on wrestling, by promoting mental health awareness and breaking down stigma around it. As the organization grew, it needed an updated identity and clearer messaging to reflect an expanded mission: supporting any adolescent or young adult involved
Challenge VTG needed to position the company as offering modernization and digital transformation solutions that expand America’s competitive advantage in the modern battlespace. Solution Through our BrandNew™ methodology we positioned VTG as possessing innovative technologies, deep domain knowledge, and advanced engineering and technical expertise with the agility needed to meet its
Challenge Tyto Athene had made a series of strategic acquisitions and needed to bring these organizations under one umbrella brand. Solution Focused Image applied our proprietary BrandNew™ methodology to uncover the organization’s brand essence and spearheaded the rebranding and repositioning of the company. The campaign Data to Dominance summarized the new brand
