Challenge
To elevate awareness and recall for the brand and its suite of products with select target audiences.
Solution
Focused Image developed an integrated strategy to communicate their mission-critical innovations across domains for defense and national security, and reach of current and potential government customers, potential employees, the investment community, and the defense and intelligence industry.
Outcome
The integrated campaign utilized search, social, programmatic, job boards, and CTV.
The campaign resulted in an 88% growth in active users to the website, 143% increase average session duration to 1 minute 57 seconds. Across channels, the campaign delivered 6 million targeted impressions and over 100,000 clicks to the website. BlueHalo was acquired by AeroVironment for $4.1 billion.
