Challenge Applied Energetics (AE) delivers ultrashort pulse (USP) laser directed energy systems that are purpose-built to perform mission kills, taking sensor-based threats out of the fight. AE struggled to communicate how USP was superior to other solutions in the marketplace resulting in confusion with prospective customers, partners, and investors. Solution
Challenge MARTAC’s brand perception did not reflect its expertise and innovation in autonomous unmanned surface vessels (USVs). An unclear message, outdated visual identity, and a poorly designed website left audiences without a clear understanding of what MARTAC delivered. Despite leading-edge technology, the company remained largely undervalued in a highly competitive and fast-growing marketplace. Solution Focused Image completed a strategic branding and messaging workshop,
Challenge Manu & Associates launched as a full-service architectural design and building firm in Falls Church, Virginia, with experience spanning ground-up construction and renovations. As a new firm, it needed a clear market position and a cohesive brand system to build credibility quickly, attract prospects, and establish consistent communications across
Challenge Raise awareness for Tresys providing customers with comprehensive security solutions that meet the challenges of the most demanding environments in the world. Solution Communicate Tresys’ certified and accredited products that protect information and ensure that the appropriate data gets to the correct location in a timely and secure manner.
Challenge VTG needed to position the company as offering modernization and digital transformation solutions that expand America’s competitive advantage in the modern battlespace. Solution Through our BrandNew™ methodology we positioned VTG as possessing innovative technologies, deep domain knowledge, and advanced engineering and technical expertise with the agility needed to meet its
Challenge RealmOne, a national security solutions provider specializing in defense, cyberspace, and mission-critical operations planned to launch their new brand in the marketplace. Solution Focused Image created an integrated Digital Marketing strategy including segmenting and targeting, creative development, and metrics and measurements. Outcome The campaign featured social, search, and programmatic
Challenge After years of sustained business growth their brand no longer reflected the company’s breadth of experience, capabilities, or government expertise. Solution Focused Image applied our proprietary BrandNew™ methodology to uncover Integral’s brand essence, what value it brings to the marketplace, and ultimately what made the company unique. Outcome Focused Image
Challenge To elevate awareness and recall for the brand and its suite of products with select target audiences. Solution Focused Image developed an integrated strategy to communicate their mission-critical innovations across domains for defense and national security, and reach of current and potential government customers, potential employees, the investment community,
Challenge Position BE as uniquely different from other mid-size players in the GovCon market. commitment to our clients’ triumphs, we’re a diverse squad of industry-leading pros. We mix deep expertise with boundary-pushing innovation to deliver game-changing solutions. Solution With our proprietary BrandNew™ methodology we humanized the company and demonstrated their vision as
Challenge Create a consistent brand image that communicates the importance of their work. Solution Communicate how ATG’s work goes to the heart of the national security mission. Their expertise, experience, and innovation to solve the most complex data challenges providing the actionable intelligence needed to act decisively to accomplish their mission.
