Focused Image Completes Brand Projects for Three Fast-Growing Government Technology Leaders
Top D.C. communications agency helps position GovCon innovators for success in mid-tier defense, intelligence and FedCiv markets
FALLS CHURCH, Va., Aug. 19, 2020 — Focused Image Inc., a leading communications agency specializing in branding, public relations and digital marketing, today celebrated the completion of three new brand launches for clients that are fast-growing leaders in the government services and technology market.
- Axiologic Solutions provides strategically focused systems engineering and information technology solutions that solve the most challenging problems for the defense, intelligence and government communities. Over the past few years, Axiologic has more than doubled its growth. With this rapid expansion came the need for the company to expand its growing brand image. Focused Image supported this need by developing a message, tagline and image platform to elevate the Axiologic brand, increase its positive perception, and position the business for future growth.
- InterImage provides creative IT modernization solutions for defense, law enforcement, transportation, federal civilian and commercial entities. Focused Image worked to develop a message and image platform to heighten the InterImage brand, increasing its positive perception and positioning the business for future growth, with a key focus on the company’s growing robotic process automation offerings.
- VTG, previously known as the VT Group, provides C4ISR modernization and sustainment solutions for our nation’s most critical platforms and systems. As VTG’s capabilities began to expand into technology, networks and C5ISR markets, the company sought to rebrand itself to reach markets that align with its new business offerings and areas of expertise. To address this challenge, Focused Image developed a refreshed message, image and contemporary identity that align with VTG’s new strategic positioning, mission, values, strategy, leadership, business model, markets and capabilities.
“This is an important time to be serving the needs of our nation, and our clients are all playing important roles in federal IT modernization, advancing technologies to help federal agencies better achieve their missions,” said Toby Eckhardt, CEO and chief creative officer of Focused Image. “We are extremely honored to have the opportunity to help them clarify their capabilities and tell their stories, and to do so in a way that sets them apart from their competition in a highly competitive mid-tier marketplace. Having worked with so many clients over the past several decades that are leaders in federal technology, aerospace and defense, we are able to quickly develop the strongest path forward for these brands as they evolve to the next level of success.”
Focused Image has been a leading creative firm in the Greater Washington region for over 35 years, specializing in company and product branding for over two decades. More than 75% of the companies Focused Image has rebranded are within the government services market.
For more information, contact Matt Marsden at firstname.lastname@example.org.
About Focused Image Inc.
Focused Image Inc. is an award-winning marketing communications agency that specializes in branding, public relations and digital marketing. The agency is recognized as one of the top advertising agencies in the Greater Washington area and is well respected as a leading authority on branding in the GovCon industry. Focused Image was founded more than 35 years ago by Toby Eckhardt, a national expert on branding and communications. The firm helps clients — from fast-growing technology startups to emerging mid-tier government services leaders to Fortune 500 companies — build brands, launch new products and bolster positive visibility through strategically based creative communications concepts and programs that deliver results. Learn more at www.focusedimage.com and follow Focused Image on Twitter, LinkedIn and Facebook.