Focused Image President Toby Eckhardt Appointed to Forbes Council
Leading advertising, branding executive from D.C. region to share insights on marketing for GovCon, tech and transportation through exclusive national business news platform
FALLS CHURCH, Va., April 6, 2021 — Toby Eckhardt, founder and president of Focused Image, Inc., one of the top communications firms in the D.C. area, has been appointed to the Forbes Agency Council, an exclusive group of thought leaders from successful advertising, public relations and digital marketing agencies across the nation who publish insights and articles on the prestigious Forbes business news platform.
“I am honored to have been welcomed into the Forbes Agency Council,” said Toby Eckhardt, CEO of Focused Image. “I applaud Forbes’ mission to bring together successful and knowledgeable industry leaders and create this community of collaboration and expertise sharing to benefit others across our industry. I look forward to being a part of the national conversations that shape our industry, and to sharing insights from our work and experiences over the past 35 years with leading brands in aerospace, defense, consumer and emerging technology.”
Eckhardt had more than 40 years’ experience in communications and founded Focused Image in 1985. Since then, the firm has become and remained a top agency in the greater Washington Metropolitan area, playing a key role in major campaigns over the years, including supporting AOL’s rapid growth and success, launching XM Satellite Radio, and helping many GovCon brands catapult to the top of the government services market.
As a member of the Forbes Agency Council, Eckhardt will share insights through original business articles on Forbes.com and contribute to published Q&A panels alongside other industry experts.
“We are honored to welcome Toby into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”
Eckhardt was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance into the council include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
Eckhardt’s latest article, “5 Ways To Encourage Creativity And Productivity Within Remote Teams,” provides ideas for leaders across any type of organization about ways to encourage productivity and creativity as many continue to work remotely during the COVID-19 pandemic. The shift to remote work has made it increasingly difficult for creative collaboration among teams, which is why companies must create new strategic processes and steps to engage their team virtually and boost company productivity. Read the full article here: https://bit.ly/39FPmtr.
About Focused Image, Inc.
Focused Image Inc. is an award-winning marketing communications agency that specializes in branding, advertising, public relations and digital marketing. Based in Falls Church, Va., the agency is a recognized leader in the greater Washington Metropolitan area communications industry. Focused Image was founded more than 35 years ago by Toby Eckhardt, a leading national authority on strategic marketing and branding. Since then, it has been helping clients from Fortune 500 companies to fast-growing technology startups build brands and launch new products with strategies and creative communications concepts and programs that deliver results. More information about the agency is available at www.focusedimage.com.
About Forbes Council
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
For more information about Forbes Agency Council, visit forbesagencycouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.
Kristina Messner 703-678-6023