Challenge
A Massachusetts headquartered company needing to create awareness and drive opportunities in the Washington DC market.
Solution
Focused Image worked with IPTA to elevate its messaging and digital presence. Using our BrandNew™ methodology, we built a communications strategy around IPTA’s service culture, Agile Vi methodology, and proven delivery model.
Outcome
The refreshed brand was applied to messaging and creative design for marketing materials and their website, highlighting IPTA’s technical expertise, certifications, and veteran workforce. The result: a clear, compelling brand aligned with IPTA’s purpose and positioned for growth in the Washington DC market.
