In Focus

Our Clients

Client:

Jefferson Consulting

Jefferson Consulting Group logo

Challenge

Clarify the company’s two business units to create one brand offering for the marketplace.

Solution

Our process began with our proprietary BrandNew™ methodology and a comprehensive audit of existing market-facing materials to identify gaps, consistencies, and areas for improvement.

Outcome

Two legacy entities came together under one umbrella brand, Jefferson Solutions Group with a complete offering. The brand launch was supported by a new corporate website and a suite of marketing materials to clearly communicate the new company structure and establish consistency in its brand presentation.