Challenge
LMI was viewed as a supplier of structural assemblies, kits, and components to the commercial, business, regional, and defense aerospace markets.
Solution
Position LMI as a solutions provider delivering engineering services supporting aircraft product lifecycles from design to fleet support via complete turnkey services. The campaign, A Higher Level of Performance, communicated LMI’s operational excellence in the production of complex components and assemblies and was supported by a new brand identity, complete website, brand guidelines and a suite of marketing collateral.
Outcome
LMI grew as a world-class leader in designing, building and manufacturing aerospace structures, systems and components for the large commercial, business and regional, and military aerospace industries. LMI was acquired by Sonaca Group in an all-cash deal.
