Challenge
The Parsons business needed to focus on critical national security and infrastructure challenges facing the federal government.
Solution
The Focused Image team provided strategy, consulting, and research development to execute the integrated media campaigns. Ranging from omni-channel digital to strategic out-of-home targeting the Department of Defense, intelligence agencies, and government organizations worldwide.
Outcome
The campaigns have delivered hundreds of millions of impressions with target audiences in strategic markets across the country, supporting their growth and digital presence. Focused Image is the marketing Agency of Record for Parsons and has partnered with the team across a variety of marketing objectives since 2019.
