Challenge The Parsons business needed to focus on critical national security and infrastructure challenges facing the federal government. Solution The Focused Image team provided strategy, consulting, and research development to execute the integrated media campaigns. Ranging from omni-channel digital to strategic out-of-home targeting the Department of Defense, intelligence agencies, and
Challenge Promote the Airbus brand across the U.S. marketplace. Solution Establish Airbus as a company contributing to the U.S. economy, providing well-paying jobs, and supporting national security. The campaign was American Made. American Proud. The integrated campaign linked TV, print, radio, and out-of-home advertising, digital marketing, marketing collateral, websites, talent
