Challenge
Spirit Aerosystems needed to strengthen their business and enter the government Defense sector. As predominantly a commercial aerostructure company they had little marketing experience with the Defense industry.
Solution
We demonstrated Spirit Aerosystems expertise, experience, and innovation through its history and aerostructures for fuselages, pylons, nacelles, and wing components. The campaign, Where Flight Begins, addressed the national security audience in Washington DC and other major markets.
Outcome
The campaign was backed by a mix of digital, traditional, and out-of-home advertising, reinforced by customer-focused marketing collateral. Spirit Defense also generated leads that significantly supported flagship programs including the Boeing B-52, Northrop Grumman B-21, and Sikorsky CH-53K.
