Challenge Transurban is one of the world’s largest toll-road operators, focused on getting people where they want to go as quickly and safely as possible—through designing and building new roads and investing in vehicle and road safety research. With major projects and public stakeholders in play, Transurban needed communications that
Challenge Over the last two decades, Bechtel’s corporate goals have centered on expanding infrastructure, accelerating the global energy transition, and modernizing its supply chain, while advancing complex, high-visibility work in advanced manufacturing, renewables and nuclear energy, and national defense. Communicating this breadth of capability required clear, consistent messaging and high-quality
Challenge Tyto Athene had made a series of strategic acquisitions and needed to bring these organizations under one umbrella brand. Solution Focused Image applied our proprietary BrandNew™ methodology to uncover the organization’s brand essence and spearheaded the rebranding and repositioning of the company. The campaign Data to Dominance summarized the new brand
Challenge Build awareness for the CACI brand. Solution Through our proprietary BrandNew™ methodology we created a message that communicates the importance of their work, it’s relevance to the mission, and the impact on the nation’s safety and security. Outcome Focused Image created the CACI tagline, Ever Vigilant. For over 20 years CACI
Challenge Retained by XM for 10 years, starting pre-launch, before any satellites were in orbit—Focused Image helped turn a breakthrough concept into a credible national subscription business. XM needed to build trust with investors, educate consumers, and secure broad distribution, particularly by convincing major automakers to factory-install satellite radios and
