Challenge
Transurban is one of the world’s largest toll-road operators, focused on getting people where they want to go as quickly and safely as possible—through designing and building new roads and investing in vehicle and road safety research. With major projects and public stakeholders in play, Transurban needed communications that could clearly explain benefits, build trust, and support engagement across audiences.
Solution
Focused Image partnered with Transurban to deliver integrated support across advertising, video, and public relations. We developed creative that reinforced Transurban’s purpose and performance, produced video content to communicate project value and safety priorities, and provided PR support to help tell a consistent story across earned and owned channels—aligning messaging from campaign concepts through public-facing execution.
Outcome
Transurban gained a stronger, more cohesive communications platform to support project visibility and public understanding. The combined advertising, video, and PR efforts helped elevate Transurban’s narrative around mobility and safety, strengthening how the organization connects with communities and key stakeholders.
