Challenge
Tyto Athene had made a series of strategic acquisitions and needed to bring these organizations under one umbrella brand.
Solution
Focused Image applied our proprietary BrandNew™ methodology to uncover the organization’s brand essence and spearheaded the rebranding and repositioning of the company. The campaign Data to Dominance summarized the new brand positioning.
Outcome
The new brand included a dynamic new website, a cohesive visual identity, and modernized messaging that represents Tyto’s unified and mission-driven approach. Focused Image continues to support Tyto’s digital and out-of-home advertising outreach campaigns focused on growth and customer acquisition.
