Challenge
Promote the Airbus brand across the U.S. marketplace.
Solution
Establish Airbus as a company contributing to the U.S. economy, providing well-paying jobs, and supporting national security. The campaign was American Made. American Proud. The integrated campaign linked TV, print, radio, and out-of-home advertising, digital marketing, marketing collateral, websites, talent recruiting, and local grassroots initiatives.
Outcome
During this period Airbus opened manufacturing plants in Mobile, AL, and Columbus MS, and won major contracts for fixed-wing and rotary-wing aircraft with the Army, Coast Guard, Space Force, Navy, and state and local governments as well as major commercial airlines.
