Challenge Applied Insight was a relatively unknown brand in the Washington DC market and needed to build awareness of its solutions. Solution We positioned Applied Insight as an agile mid-sized company solving complex technology challenges for federal government customers with expertise in cross-domain and boundary solutions, network analytics, DevSecOps and
Challenge Retained by XM for 10 years, starting pre-launch, before any satellites were in orbit—Focused Image helped turn a breakthrough concept into a credible national subscription business. XM needed to build trust with investors, educate consumers, and secure broad distribution, particularly by convincing major automakers to factory-install satellite radios and
Challenge PRS, a leading Northern Virginia mental health nonprofit with a 60-year legacy, had expanded the breadth and depth of its behavioral health and crisis services, but its name no longer fully conveyed the scope of its work. The organization needed a new identity that clearly expressed its mission and
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