Challenge Volunteers of America is a national, nonprofit, faith-based organization with a long-standing mission (since 1896) to help people in need live healthy, safe, and productive lives. Serving a wide range of vulnerable populations, including veterans, seniors, people with disabilities, at-risk youth, individuals returning from prison, people experiencing homelessness, and
Challenge SOME (So Others Might Eat) serves some of the District of Columbia’s most vulnerable residents, meeting immediate needs like food, clothing, and healthcare while also addressing root causes through job training, addiction treatment, counseling, and other support services. Communicating a mission of this scale requires consistent, high-impact messaging and
Challenge Promote the Airbus brand across the U.S. marketplace. Solution Establish Airbus as a company contributing to the U.S. economy, providing well-paying jobs, and supporting national security. The campaign was American Made. American Proud. The integrated campaign linked TV, print, radio, and out-of-home advertising, digital marketing, marketing collateral, websites, talent
