Challenge
Volunteers of America is a national, nonprofit, faith-based organization with a long-standing mission (since 1896) to help people in need live healthy, safe, and productive lives. Serving a wide range of vulnerable populations, including veterans, seniors, people with disabilities, at-risk youth, individuals returning from prison, people experiencing homelessness, and those recovering from addiction, the organization needed broad-reaching communications to support fundraising and awareness across its many programs and communities.
Solution
Focused Image created a series of yearly fundraising PSA campaigns built around TV, print, and radio advertising, helping Volunteers of America share its mission and motivate public support for its services.
Outcome
The annual PSA campaigns provided consistent, multi-channel visibility to strengthen fundraising efforts and reinforce Volunteers of America’s role as a trusted service provider, supporting the organization’s work helping more than 2 million people across 400+ communities through hundreds of programs, including housing and healthcare.
Television Advertising
Print Advertising
