Challenge GI North is a multi-location gastroenterology practice serving the greater Atlanta area, providing colonoscopies, upper endoscopies, colon cancer screening, and ongoing GI care. As the practice grew, it needed a clearer, more patient-centered brand and a stronger communications platform to make care easier to understand, improve the patient experience,
Challenge Manu & Associates launched as a full-service architectural design and building firm in Falls Church, Virginia, with experience spanning ground-up construction and renovations. As a new firm, it needed a clear market position and a cohesive brand system to build credibility quickly, attract prospects, and establish consistent communications across
Challenge Raise awareness for Tresys providing customers with comprehensive security solutions that meet the challenges of the most demanding environments in the world. Solution Communicate Tresys’ certified and accredited products that protect information and ensure that the appropriate data gets to the correct location in a timely and secure manner.
Challenge Communicate the positive impacts of RightEye’s eye-tracking tests which help to diagnose a broad range of conditions. Outcome Speak to the eye-tracking tests and training that help to diagnose a broad range of conditions including brain injury, Parkinson’s disease, and autism. They provide optometrists with a total view of
Challenge The U.S. Wrestling Foundation (USWF) was created as a new, unifying voice for the sport, bringing together wrestling’s key leaders and institutions to accelerate growth at every level. As a coalition of major organizations (including USA Wrestling, the National Wrestling Coaches Association, and the National Wrestling Hall of Fame),
Challenge SOME (So Others Might Eat) serves some of the District of Columbia’s most vulnerable residents, meeting immediate needs like food, clothing, and healthcare while also addressing root causes through job training, addiction treatment, counseling, and other support services. Communicating a mission of this scale requires consistent, high-impact messaging and
Challenge The Eric Monday Foundation (EMF) was founded to support youth, originally focused on wrestling, by promoting mental health awareness and breaking down stigma around it. As the organization grew, it needed an updated identity and clearer messaging to reflect an expanded mission: supporting any adolescent or young adult involved
Challenge The American Tinnitus Association (ATA) exists to promote relief for, prevent, and help find cures for tinnitus, an often-misunderstood condition with debilitating effects. ATA needed an integrated approach to increase awareness of tinnitus and its real impact, while also motivating audiences to support the mission through donations. Solution Focused
Challenge VTG needed to position the company as offering modernization and digital transformation solutions that expand America’s competitive advantage in the modern battlespace. Solution Through our BrandNew™ methodology we positioned VTG as possessing innovative technologies, deep domain knowledge, and advanced engineering and technical expertise with the agility needed to meet its
Challenge Tyto Athene had made a series of strategic acquisitions and needed to bring these organizations under one umbrella brand. Solution Focused Image applied our proprietary BrandNew™ methodology to uncover the organization’s brand essence and spearheaded the rebranding and repositioning of the company. The campaign Data to Dominance summarized the new brand
