Challenge
The U.S. Wrestling Foundation (USWF) was created as a new, unifying voice for the sport, bringing together wrestling’s key leaders and institutions to accelerate growth at every level. As a coalition of major organizations (including USA Wrestling, the National Wrestling Coaches Association, and the National Wrestling Hall of Fame), USWF needed clear positioning, consistent messaging, and high-visibility campaigns to engage athletes, influencers, and supporters nationwide.
Solution
Focused Image helped launch USWF and has supported the organization ever since with integrated communications and growth initiatives, including strategic messaging, web development, public relations, advertising, social media, fundraising, and events. One of the most successful efforts has been the “Before I Wrestled…” campaign, which highlights celebrities and accomplished athletes who credit wrestling with shaping their success, featuring participants such as Chris Pratt, Mark Ruffalo, Tommy Hilfiger, numerous NFL players and stars from other sports ranging from auto racing to rodeo.
Outcome
With sustained strategic support and standout awareness-building campaigns, USWF has helped elevate the visibility and cultural relevance of wrestling. As a result of USWF’s efforts, wrestling has become one of the fastest-growing sports in the U.S., with record participation among both male and female athletes.
