Challenge
Spirent needed to position itself as a government service provider and engaged Focused Image to support this new market pivot.
Solution
Focused Image applied its BrandNew™ methodology to develop Spirent’s value proposition and unique selling proposition and move them from a feature and technology driven message to communicating value and benefits to government customers and prospects.
Outcome
Focused Image created a specific website for government, and marketing collateral and digital ads to support sales. The creative strategy included mission-relevant imagery and content. Spirent Communications was acquired by Keysight Technologies in October 2025.
Brochures
