Challenge
Athenix faced the challenge of consolidating four distinct brands: OSI LLC, Agency Consulting Group LLC, Kimmich Software Solutions LLC, and ExaTech Solutions LLC.
Solution
The solution was to merge the four companies under the Athenix Solutions Group umbrella, leveraging each company’s combined strengths and solutions offering. The goal was to unify these entities as a singular, powerful brand capable of delivering exceptional support to warfighters at the “tip of the spear” and to specialists in the Intelligence, DoD Cyber, and Special Operations communities.
Outcome
Athenix emphasized their “middleweight” agility combined with the depth and breadth of capabilities usually found in larger firms. The company reinforced the brand with strong imagery and headlines across its digital platforms, marketing collateral, and a website design that facilitated easy navigation and clarified its offering to the marketplace.
