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The Home Depot

fiwebsitedev on February 25, 2026

The Home Depot, the leader in the home improvement industry, is committed to supporting it’s sales teams with ongoing training and support systems. The Blue Atlas team (now part of Focused Image) designed a highly successful, innovative, intuitive private training portal to provide engaging content and peer-to-peer collaboration opportunities.

Spirent

fiwebsitedev on January 6, 2026

Spirent provides innovative products, services, and managed solutions that address the test, assurance, and automation challenges of a new generation of technologies, including 5G, cloud, autonomous vehicles, and beyond. Spirent needed to position itself as a government service provider and engaged Focused Image to support this new market pivot.

Focused Image applied its BrandNew™ methodology to develop Spirent’s value proposition and unique selling proposition and move them from a feature and technology driven message to communicating value and benefits to customers and prospects. This included a specific website for government, and marketing collateral and digital ads to support sales. The creative strategy included mission-relevant imagery and content. The design leveraged Spirent’s existing brand palette while enhancing its visual impact across digital channels.

Together, these efforts elevated Spirent’s brand awareness, improved their market presence, and positioned them as a trusted government partner at the forefront of innovative technologies. Spirent Communications was acquired by Keysight Technologies in October 2025.

Brochures

Metron Aviation

fiwebsitedev on January 6, 2026

Metron Aviation is a global leader in aviation software development for Air Navigation Service Providers, airlines, airports, and governments worldwide. Metron Aviation struggled to tell the story of how their products are unparalleled, serving air navigation service providers (ANSPs), airlines, airports, and civil aviation authorities on five continents.

After several Strategic Communication Workshops, Focused Image developed the Metron Aviation story emphasizing their customized solutions to complex and ever-changing challenges in Air Traffic Management (ATM) and Air Traffic Flow Management (ATFM). Focused Image developed the content for their suite of products and designed them to ensure they were all consistent and integrated with the Metron Aviation brand. Furthermore, we developed the Metron Aviation marketing strategy, built target audiences, and executed their communication program which included digital marketing and advertising, collateral, product briefs, and logo designs.

The digital outreach campaign delivered new U.S. and international customers for Metron Aviation. Metron Aviation was acquired by Stratify Aerospace in April 2025.

Brochure & Powerpoint Template

Focused Image Recognized by Washington Business Journal

fiwebsitedev on July 8, 2025

Focused Image has been named one of the Largest Private Companies in the region by the Washington Business Journal, ranking #264 on their 2025 list.

“This recognition reflects the hard work of our talented team, the trust of our clients, and our continued growth in helping brands, especially those in the government and tech sectors, stand out, connect, and lead,” states Focused Image President & CEO, Toby Eckhardt.

Read full article.