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The Home Depot

fiwebsitedev on February 25, 2026

Challenge

As the leader in home improvement, The Home Depot needed a scalable way to support its sales teams with ongoing training and dependable support systems, while making it easy for associates to find relevant resources quickly and learn from one another.

Solution

The Blue Atlas team (now part of Focused Image) designed a private, highly intuitive training portal built to deliver engaging content and enable peer-to-peer collaboration. The experience was developed to be innovative and easy to use, giving The Home Depot a centralized platform for training materials, updates, and knowledge-sharing across teams.

Outcome

The result was a highly successful private training environment that strengthened ongoing training and on-the-job support for sales teams, improving access to content and creating consistent opportunities for collaboration and shared learning across the organization.

Spirent

fiwebsitedev on January 6, 2026

Challenge

Spirent needed to position itself as a government service provider and engaged Focused Image to support this new market pivot.

Solution

Focused Image applied its BrandNew™ methodology to develop Spirent’s value proposition and unique selling proposition and move them from a feature and technology driven message to communicating value and benefits to government customers and prospects.

Outcome

Focused Image created a specific website for government, and marketing collateral and digital ads to support sales. The creative strategy included mission-relevant imagery and content. Spirent Communications was acquired by Keysight Technologies in October 2025.

Brochures

Metron Aviation

fiwebsitedev on January 6, 2026

Challenge

Metron Aviation, a global leader in aviation software, struggled to tell the story of how their products serve the aviation industry.

Solution

Through a series of communication workshops, we told the story of how their customized solutions to the complex and ever-changing challenges improve Air Traffic Management (ATM) and Air Traffic Flow Management (ATFM).

Outcome

We developed the Metron Aviation marketing strategy, built target audiences, and executed their communication program which included digital marketing and advertising, collateral, product briefs, and logo designs. The digital outreach campaign delivered new U.S. and international customers for Metron Aviation. Metron Aviation was acquired by Stratify Aerospace in April 2025.

Brochure & Powerpoint Template

Cydecor

fiwebsitedev on January 5, 2026

Challenge

To develop a brand message and image that clearly defines the three (3) independent organizations and integrates into one Cydecor brand.

Solution

Through a series of strategic meetings, we were able to define the brand, determine the corporate culture, and recognize the positive outcomes of the work.

Outcome

The combined organization came together as one Cydecor. The tagline At the Core Of National Security supported the importance of the mission work and how they were advancing national security through dynamic solutions to complex challenges. A new website, marketing solutions, brand guidelines, and social media programs increased the positive perception of Cydecor and positioned the business for accelerated growth.

Focused Image Recognized by Washington Business Journal

fiwebsitedev on July 8, 2025

Focused Image has been named one of the Largest Private Companies in the region by the Washington Business Journal, ranking #264 on their 2025 list.

“This recognition reflects the hard work of our talented team, the trust of our clients, and our continued growth in helping brands, especially those in the government and tech sectors, stand out, connect, and lead,” states Focused Image President & CEO, Toby Eckhardt.

Read full article.