Challenge
After years of sustained business growth their brand no longer reflected the company’s breadth of experience, capabilities, or government expertise.
Solution
Focused Image applied our proprietary BrandNew™ methodology to uncover Integral’s brand essence, what value it brings to the marketplace, and ultimately what made the company unique.
Outcome
Focused Image launched the new Integral Federal brand, coining the tagline Expertise in Action. Conveying Integral’s delivery of innovative, mission-focused solutions, the brand launch was supported by a new corporate website and a suite of marketing materials to clearly communicate the company’s updated messaging and a digital outreach program.
