Challenge To strengthen its market positioning, clarify its offering, and identify viable market segments. Solution Focused Image applied our proprietary BrandNew™ methodology to segment the market, map solutions to customers, and create a consistent value proposition. Outcome The tagline, Empowering Tomorrow, captured Lindahl Reed’s value and commitment to stakeholders. The brand was
Challenge Transurban is one of the world’s largest toll-road operators, focused on getting people where they want to go as quickly and safely as possible—through designing and building new roads and investing in vehicle and road safety research. With major projects and public stakeholders in play, Transurban needed communications that
Challenge Tyto Athene had made a series of strategic acquisitions and needed to bring these organizations under one umbrella brand. Solution Focused Image applied our proprietary BrandNew™ methodology to uncover the organization’s brand essence and spearheaded the rebranding and repositioning of the company. The campaign Data to Dominance summarized the new brand
Challenge To communicate the unique offerings in the areas of intelligence, surveillance, and reconnaissance (ISR) and unmanned aerial systems (UAS). Solution Demonstrate Raytheon’s innovation in mission systems integration and other capabilities in the areas of sensing, effects, and command, control, communication, and intelligence systems. Outcome Focused Image leveraged data and
Challenge Rebrand the organization from IED solutions to a full spectrum counterterrorism company. Solution Repositioned the brand as counterterrorism, offering the full spectrum of training, technology, intelligence, and mission solutions that protect people, infrastructure, and nations from terrorist threats. Outcome The Relentless campaign demonstrated A-T Solutions’ uncompromising commitment to thwarting terrorism
Challenge NEW, a leading global provider of extended service plans, buyer protection services, and product support to more than 150 million consumers, needed to build trust and drive sales through major big-box retailers, while countering negative category perceptions fueled by Consumer Reports and supporting new product launches. Solution Execute an
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