Challenge
Rebrand the organization from IED solutions to a full spectrum counterterrorism company.
Solution
Repositioned the brand as counterterrorism, offering the full spectrum of training, technology, intelligence, and mission solutions that protect people, infrastructure, and nations from terrorist threats.
Outcome
The Relentless campaign demonstrated A-T Solutions’ uncompromising commitment to thwarting terrorism worldwide. The strategic communications program included websites, digital media and video, marketing collateral, public relations and social media, and supported the company’s extraordinary growth over 8 years. A-T Solutions was acquired by PAE.
