Focused Image Sponsors Applied Insight Golf Tournament to Benefit Wounded Warrior Project

FALLS CHURCH, Va., Sept. 10, 2021 — Focused Image Inc., a leading U.S. communications agency specializing in aerospace, defense, and technology, announced its sponsorship of the Applied Insight 2021 Golf Tournament being held today at Woodlands and Diamond Ridge Golf Course to benefit the Wounded Warrior Project (WWP Event ID 513/Campaign ID 3948).

“We are pleased to be a sponsor of this great event and to help our friends at Applied Insight raise important funds for the Wounded Warrior Project, which helps so many veterans in need.” said Toby Eckhardt, CEO of Focused Image. “Much of our team’s daily work is focused on supporting those who serve the national security mission of our nation, and we share Applied Insight’s dedication to giving back.”

The proceeds of the event will go to the Wounded Warrior Project, which aids men and women wounded during their service to our country. For those that are interested in also contributing to Applied Insight’s fundraiser, please find details here.

About Focused Image 

Focused Image Inc. is an award-winning marketing communications agency that specializes in branding, advertising, public relations and digital marketing. The agency is recognized as one of the top advertising leaders in the Washington, D.C., area, where it has been operating for nearly 40 years. CEO Toby Eckhardt, a member of the Forbes Agency Council, is a leading national authority on strategic positioning and branding. Focused Image helps clients from Fortune 500 companies to fast-growing technology startups better define their story, be seen and heard above the noise, and engage with target audiences to achieve results. focusedimage.com.

Media Contact:
Focused Image
Kristina Messner
703-678-6023
[email protected]

Focused Image Wins AOR Contract Renewal with Airbus Americas

FALLS CHURCH, Va., May 18, 2021 — Focused Image Inc., a leading U.S. communications agency specializing in aerospace, defense, transportation and technology, today announced it has won the renewal of its contract as agency of record with Airbus Americas for public relations, advertising and marketing services.

“We are honored to be continuing our partnership and close collaboration with the outstanding communications team at Airbus Americas, and to support the entire Airbus organization as it continues to drive innovation in aerospace and to bring jobs and economic benefits to our nation,” said Toby Eckhardt, CEO of Focused Image. “We love working with leaders that are passionate about their industry and making a difference in our world, and Airbus is exactly that. We look forward to supporting its continuing mission to lift the global aerospace industry higher.”

Focused Image won this rebid in a competitive request-for-proposal process, which followed its initial contract award as AOR in 2018. Under the new contract, the firm will support U.S.-based communications operations for Airbus Americas, Airbus Helicopters Inc., Airbus U.S. Space & Defense and other companies within the Airbus family. Focused Image will deliver as needed a broad array of strategic and creative communications services, including communications strategy, public relations, social media, advertising, graphic design, digital marketing and event support. The firm has been a creative services partner of Airbus Americas for nearly 20 years.

“Focused Image is an outstanding communications partner that has played an important role in broadening our reach and engagement with important audiences across America,” said James Darcy, head of external communications for Airbus Americas. “It’s a pleasure to work with an agency that treats your mission like its own and is clearly personally invested in the success of your organization.”

Airbus is the leading manufacturer of commercial aircraft and helicopters around the world. A global aerospace leader, Airbus has been expanding its industrial presence in the U.S. since it first began operations here 50 years ago. The company supports 250,000 Americans through a nationwide supply chain while working to create a better-connected, safer and more prosperous world. Airbus designs, manufactures and delivers industry-leading commercial aircraft, helicopters, military transports, satellites and space vehicles. It also provides data services, navigation, secure communications, urban mobility and other solutions for customers in the U.S. and on a global scale. Airbus is a vital partner in U.S. defense and homeland security, providing aircraft, innovations and services to support the U.S. armed forces, federal law enforcement personnel and emergency responders at national, state and local levels.

Focused Image is an award-winning communications agency specializing in supporting top brands and fast-growing leaders in business-to-business and business-to-government markets. A leading U.S. creative firm with deep roots in tech, Focused Image specializes in blended communications strategies that increase and maintain clients’ positive brand visibility and engagement with target audiences to drive bottom-line objectives. The agency supports a wide range of clients, most within the aerospace, transportation, technology and defense industries. Focused Image’s core capabilities include branding, advertising, public relations, digital marketing, social media, and website and multimedia design.

Learn more about Focused Image at focusedimage.com.

About Focused Image

Focused Image Inc. is an award-winning marketing communications agency that specializes in branding, advertising, public relations and digital marketing. The agency is recognized as one of the top advertising leaders in the Washington, D.C., area, where it has been operating for nearly 40 years. CEO Toby Eckhardt, a member of the Forbes Agency Council, is a leading national authority on strategic positioning and branding. Focused Image helps clients from Fortune 500 companies to fast-growing technology startups better define their story, be seen and heard above the noise, and engage with target audiences to achieve results. focusedimage.com.

Media Contact:

Focused Image
Kristina Messner
703-678-6023
[email protected]

Focused Image President Toby Eckhardt Appointed to Forbes Council

Leading advertising, branding executive from D.C. region to share insights on marketing for GovCon, tech and transportation through exclusive national business news platform

FALLS CHURCH, Va., April 6, 2021 — Toby Eckhardt, founder and president of Focused Image, Inc., one of the top communications firms in the D.C. area, has been appointed to the Forbes Agency Council, an exclusive group of thought leaders from successful advertising, public relations and digital marketing agencies across the nation who publish insights and articles on the prestigious Forbes business news platform.

“I am honored to have been welcomed into the Forbes Agency Council,” said Toby Eckhardt, CEO of Focused Image. “I applaud Forbes’ mission to bring together successful and knowledgeable industry leaders and create this community of collaboration and expertise sharing to benefit others across our industry. I look forward to being a part of the national conversations that shape our industry, and to sharing insights from our work and experiences over the past 35 years with leading brands in aerospace, defense, consumer and emerging technology.”

Eckhardt had more than 40 years’ experience in communications and founded Focused Image in 1985. Since then, the firm has become and remained a top agency in the greater Washington Metropolitan area, playing a key role in major campaigns over the years, including supporting AOL’s rapid growth and success, launching XM Satellite Radio, and helping many GovCon brands catapult to the top of the government services market.

As a member of the Forbes Agency Council, Eckhardt will share insights through original business articles on Forbes.com and contribute to published Q&A panels alongside other industry experts.

“We are honored to welcome Toby into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

Eckhardt was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance into the council include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

Eckhardt’s latest article, “5 Ways To Encourage Creativity And Productivity Within Remote Teams,” provides ideas for leaders across any type of organization about ways to encourage productivity and creativity as many continue to work remotely during the COVID-19 pandemic. The shift to remote work has made it increasingly difficult for creative collaboration among teams, which is why companies must create new strategic processes and steps to engage their team virtually and boost company productivity. Read the full article here: https://bit.ly/39FPmtr.

About Focused Image, Inc.

Focused Image Inc. is an award-winning marketing communications agency that specializes in branding, advertising, public relations and digital marketing. Based in Falls Church, Va., the agency is a recognized leader in the greater Washington Metropolitan area communications industry. Focused Image was founded more than 35 years ago by Toby Eckhardt, a leading national authority on strategic marketing and branding. Since then, it has been helping clients from Fortune 500 companies to fast-growing technology startups build brands and launch new products with strategies and creative communications concepts and programs that deliver results. More information about the agency is available at www.focusedimage.com.

About Forbes Council

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

For more information about Forbes Agency Council, visit forbesagencycouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

Media Contact:
Focused Image
Kristina Messner 703-678-6023
[email protected]