Challenge RealmOne, a national security solutions provider specializing in defense, cyberspace, and mission-critical operations planned to launch their new brand in the marketplace. Solution Focused Image created an integrated Digital Marketing strategy including segmenting and targeting, creative development, and metrics and measurements. Outcome The campaign featured social, search, and programmatic
Challenge The Parsons business needed to focus on critical national security and infrastructure challenges facing the federal government. Solution The Focused Image team provided strategy, consulting, and research development to execute the integrated media campaigns. Ranging from omni-channel digital to strategic out-of-home targeting the Department of Defense, intelligence agencies, and
Challenge After years of sustained business growth their brand no longer reflected the company’s breadth of experience, capabilities, or government expertise. Solution Focused Image applied our proprietary BrandNew™ methodology to uncover Integral’s brand essence, what value it brings to the marketplace, and ultimately what made the company unique. Outcome Focused Image
Challenge To elevate awareness and recall for the brand and its suite of products with select target audiences. Solution Focused Image developed an integrated strategy to communicate their mission-critical innovations across domains for defense and national security, and reach of current and potential government customers, potential employees, the investment community,
Challenge Create an exciting marketing campaign to build awareness and understanding of the value of Axiologic Solutions. Solution From Possible to Proven communicated the strategically focused systems engineering and information technology solutions that solve the most challenging problems for the defense, intelligence, and government communities. Outcome Axiologic Solutions continues to
Challenge Rebrand the organization from IED solutions to a full spectrum counterterrorism company. Solution Repositioned the brand as counterterrorism, offering the full spectrum of training, technology, intelligence, and mission solutions that protect people, infrastructure, and nations from terrorist threats. Outcome The Relentless campaign demonstrated A-T Solutions’ uncompromising commitment to thwarting terrorism
Challenge Addx, a client for over 10 years, needed to refresh and modernize its corporate website to present a clean, contemporary design that reinforces the company’s brand and visual identity. Solution The strategy was to improve the navigation, functionality, and ease of content updates. The new website supported Addx’s position
Challenge Reiter, Hill, Johnson & Nevin (RHJN) provides obstetric and gynecologic care to patients in the Metro Washington, D.C. area. The practice is committed to delivering the highest-quality services in an environment that is welcoming, respectful, and compassionate. As RHJN prepared to be acquired it needed its brand and communications
Challenge Athari was ready for a brand evolution that better reflected its direction and value in the market. The existing identity and messaging no longer matched the organization’s capabilities or growth goals, making it harder to communicate differentiation, build credibility, and present a consistent story across channels. Solution Focused Image
