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GI North

fiwebsitedev on October 2, 2024

Challenge

GI North is a multi-location gastroenterology practice serving the greater Atlanta area, providing colonoscopies, upper endoscopies, colon cancer screening, and ongoing GI care. As the practice grew, it needed a clearer, more patient-centered brand and a stronger communications platform to make care easier to understand, improve the patient experience, and ensure messaging was consistent across locations, services, and staff.

Solution

Focused Image fully rebranded GI North and significantly enhanced practice communications, building a clearer, more compassionate voice anchored in the practice’s promise of attentive, individualized care (“the GI North way”). We translated the new brand into high-impact patient touchpoints, including a redesigned website that organizes care around what patients need most: provider information, locations, scheduling access, procedure overviews (colonoscopy and upper endoscopy), prep instructions, FAQs, patient forms, and supportive education resources (including diet guidance). We also helped elevate proof points, such as patient testimonials and the practice’s awards recognition, to build confidence and reduce anxiety around procedures.

Outcome

GI North launched with a unified brand presence and a modern communications system designed to improve clarity, comfort, and trust at every step of the care journey, from first visit to follow-up. The result was a 27% increase in patients and a 62% increase in patient satisfaction, demonstrating measurable impact from the rebrand and enhanced patient communications.

Logo & Print Design

Digital Advertising

Website Design

Transurban

fiwebsitedev on October 2, 2024

Challenge

Transurban is one of the world’s largest toll-road operators, focused on getting people where they want to go as quickly and safely as possible—through designing and building new roads and investing in vehicle and road safety research. With major projects and public stakeholders in play, Transurban needed communications that could clearly explain benefits, build trust, and support engagement across audiences.

Solution

Focused Image partnered with Transurban to deliver integrated support across advertising, video, and public relations. We developed creative that reinforced Transurban’s purpose and performance, produced video content to communicate project value and safety priorities, and provided PR support to help tell a consistent story across earned and owned channels—aligning messaging from campaign concepts through public-facing execution.

Outcome

Transurban gained a stronger, more cohesive communications platform to support project visibility and public understanding. The combined advertising, video, and PR efforts helped elevate Transurban’s narrative around mobility and safety, strengthening how the organization connects with communities and key stakeholders.

Video

Advertising

G.Manu & Associates

fiwebsitedev on October 2, 2024

Challenge

Manu & Associates launched as a full-service architectural design and building firm in Falls Church, Virginia, with experience spanning ground-up construction and renovations. As a new firm, it needed a clear market position and a cohesive brand system to build credibility quickly, attract prospects, and establish consistent communications across channels.

Solution

Focused Image created the G. Manu & Associates brand from the ground up, leading strategy, positioning, and integrated creative development. We developed the firm’s corporate identity, established core messaging, built its website and produced a suite of marketing materials and advertising creative to support awareness and business development. We also provided social media support, ensuring the brand was consistently expressed in both digital and real-world touchpoints.

Outcome

Manu & Associates launched with a strong, professional identity and a coordinated set of communications tools that supported early growth. Focused Image supported the firm at its inception, helping maintain brand consistency and visibility as the company built its portfolio across new construction and renovation projects.

Bechtel

fiwebsitedev on October 2, 2024

Challenge

Over the last two decades, Bechtel’s corporate goals have centered on expanding infrastructure, accelerating the global energy transition, and modernizing its supply chain, while advancing complex, high-visibility work in advanced manufacturing, renewables and nuclear energy, and national defense. Communicating this breadth of capability required clear, consistent messaging and high-quality materials that could support investor confidence, corporate reputation, and business development priorities.

Solution

Focused Image supported Bechtel with advertising, investor relations, and corporate communications, producing integrated print and digital assets designed to articulate Bechtel’s strategy and performance. Our work helped translate technical initiatives into compelling stories and proof points across key priorities including energy transition and decarbonization (green hydrogen, CCS, wind and solar), nuclear and critical minerals (advanced reactor technologies and domestic supply-chain support), advanced manufacturing (semiconductor manufacturing campuses), digital transformation and risk management (predictive analytics, drones, and digital twin capabilities), social impact (bechtel.org initiatives), and safety and workforce development programs.

Outcome

Bechtel was able to present a more unified, credible narrative across channels, supporting investor and stakeholder communications and reinforcing the company’s leadership position in delivering critical infrastructure, clean-energy solutions, advanced manufacturing projects, and mission-critical national defense programs. The resulting print and online materials helped strengthen alignment around Bechtel’s strategic priorities and communicate progress to audiences that matter most.

Tresys

fiwebsitedev on October 2, 2024

Challenge

Raise awareness for Tresys providing customers with comprehensive security solutions that meet the challenges of the most demanding environments in the world.

Solution

Communicate Tresys’ certified and accredited products that protect information and ensure that the appropriate data gets to the correct location in a timely and secure manner. The campaign Deep conveyed Tresys’ depth of expertise and levels of security it provided.

Outcome

Focused Image created a new website and marketing materials for Tresys touting their in-depth solutions being vital to helping defense, intelligence, federal civilian agencies, and critical infrastructure customers meet ever-evolving cybersecurity threats. Tresys was acquired by Owl Cyber Defense.

Schneider Electric

fiwebsitedev on October 2, 2024

Challenge

As a global specialist in energy management operating in more than 100 countries, Schneider Electric needed to reach specific audiences in the U.S, data center market and educate them on the company and their value proposition.

Solution

Focused Image segmented the market for Schneider Electric’s DCSP (Data Center Service Provider) division around services covering installation, maintenance, and consulting. We then targeted decision makers through a creative outreach program that created a call-to-action for Schneider Electric sales personnel and a reason to reach out to initiate sales meetings. 

Outcome

The campaign, Summary of Holistic Data Center Strategy, focused on providing specialized infrastructure, software, and services tailored to the needs of data centers and cloud service providers. Focused Image created the campaign theme, messaging, PowerPoint presentations, solution sheets, and unique mailers. The campaign led to 50+ leads for Schneider Electric’s DCSP sales division.

RightEye

fiwebsitedev on October 2, 2024

Challenge

Communicate the positive impacts of RightEye’s eye-tracking tests which help to diagnose a broad range of conditions.

Outcome

Speak to the eye-tracking tests and training that help to diagnose a broad range of conditions including brain injury, Parkinson’s disease, and autism. They provide optometrists with a total view of their patient’s vision health in just minutes.

Solution

Focused Image set the marketing strategy for the organization. Today, the RightEye Vision System™ is the world’s first commercialized eye-tracking solution for general healthcare and wellness.

Volunteers of America

fiwebsitedev on October 2, 2024

Challenge

Volunteers of America is a national, nonprofit, faith-based organization with a long-standing mission (since 1896) to help people in need live healthy, safe, and productive lives. Serving a wide range of vulnerable populations, including veterans, seniors, people with disabilities, at-risk youth, individuals returning from prison, people experiencing homelessness, and those recovering from addiction, the organization needed broad-reaching communications to support fundraising and awareness across its many programs and communities.

Solution

Focused Image created a series of yearly fundraising PSA campaigns built around TV, print, and radio advertising, helping Volunteers of America share its mission and motivate public support for its services.

Outcome

The annual PSA campaigns provided consistent, multi-channel visibility to strengthen fundraising efforts and reinforce Volunteers of America’s role as a trusted service provider, supporting the organization’s work helping more than 2 million people across 400+ communities through hundreds of programs, including housing and healthcare.

Television Advertising

Print Advertising

U.S. Wrestling Foundation

fiwebsitedev on October 2, 2024

Challenge

The U.S. Wrestling Foundation (USWF) was created as a new, unifying voice for the sport, bringing together wrestling’s key leaders and institutions to accelerate growth at every level. As a coalition of major organizations (including USA Wrestling, the National Wrestling Coaches Association, and the National Wrestling Hall of Fame), USWF needed clear positioning, consistent messaging, and high-visibility campaigns to engage athletes, influencers, and supporters nationwide.

Solution

Focused Image helped launch USWF and has supported the organization ever since with integrated communications and growth initiatives, including strategic messaging, web development, public relations, advertising, social media, fundraising, and events. One of the most successful efforts has been the “Before I Wrestled…” campaign, which highlights celebrities and accomplished athletes who credit wrestling with shaping their success, featuring participants such as Chris Pratt, Mark Ruffalo, Tommy Hilfiger, numerous NFL players and stars from other sports ranging from auto racing to rodeo.

Outcome

With sustained strategic support and standout awareness-building campaigns, USWF has helped elevate the visibility and cultural relevance of wrestling. As a result of USWF’s efforts, wrestling has become one of the fastest-growing sports in the U.S., with record participation among both male and female athletes.

SOME

fiwebsitedev on October 2, 2024

Challenge

SOME (So Others Might Eat) serves some of the District of Columbia’s most vulnerable residents, meeting immediate needs like food, clothing, and healthcare while also addressing root causes through job training, addiction treatment, counseling, and other support services. Communicating a mission of this scale requires consistent, high-impact messaging and outreach to engage the community and supporters over time.

Solution

Focused Image has supported SOME for more than 20 years, providing an ongoing mix of digital and print advertising, name development, marketing, and public relations support to help amplify awareness of SOME’s services and strengthen engagement with donors and the wider community.

Outcome

Through long-term partnership and integrated communications support, Focused Image has helped SOME maintain a strong, consistent presence in the marketplace, supporting the organization’s ability to reach those in need and energize the community around its mission. As an added commitment, our CEO, Toby Eckhardt, is a founding member of the SOME Corporate Board of Advisors.

Print Advertising

Television Spots